Director, Retail Marketing

🔥 1 minute ago

🗽 New York – Remote

🗽 New York – Remote

💵 $139.2k - $208.8k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Paramount

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1912

📱 Media

👥 B2C

Media • B2C • Entertainment

Paramount is a global multimedia entertainment and news company that offers a range of services including direct-to-consumer digital subscription video on-demand and live streaming through Paramount+. It also owns Pluto TV, a leading free streaming television service, MTV, the world’s premier youth entertainment brand, and CBS Sports, a leader in television sports broadcasts. Paramount Pictures, since 1912, has been a legendary producer and distributor of films, hosting a library of over 1,000 titles. The company is deeply committed to inclusion and impact, focusing on diversity, global sustainability, and content that affects change. Being a significant player in both live and on-demand streaming services, Paramount embraces a wide array of content from sports to kids’ entertainment, comedy, and groundbreaking documentaries, impacting both linear and streaming platforms globally.

📋 Description

• Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape • Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams • Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP) • Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements • Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs) • Integrate Paramount+ into the shopper journey through high-value bundles (e.g., Walmart+ or Amazon Prime) • Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase • Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies • Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted • Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights • Own the total U.S. Retail Marketing budget, including tracking, reconciliation, and ROI-based allocation • Lead agency briefing and creative oversight to ensure all elements meet brand and legal guidelines • Build and mentor a high-performing team by setting clear KPIs and fostering a culture of creativity, accountability, and inclusivity

🎯 Requirements

• 10+ years of Retail Marketing experience, specifically within a mass retail environment (Walmart, Target, or Amazon) • Remarkable presentation and negotiating skills with the ability to demonstrate "executive-level clarity" when managing multiple senior stakeholders • Deep knowledge of the retail marketplace, P&Ls, and budget management • Proven ability to collaborate, influence, and influence at all levels of a matrixed organization • Proficiency in Microsoft Office, with a deep knowledge of Retail Media Networks (Walmart Connect, Roundel, etc.) • Ability to travel frequently for key retail partner meetings and market visits

🏖️ Benefits

• medical • dental • vision • 401(k) plan • life insurance coverage • disability benefits • tuition assistance program • PTO