SEO & GEO Lead – Freelance

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parcelLab

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

☁️ SaaS

🏢 Enterprise

eCommerce • SaaS • Enterprise

parcelLab is a global enterprise post-purchase software provider, focusing on enhancing customer experience and business operations after the purchase. The platform offers end-to-end solutions for personalized order tracking, returns management, customer engagement, and data-driven decision-making. By streamlining post-purchase communications and processes, parcelLab helps brands reduce operational costs, increase revenue, and boost customer loyalty. Their services cater to industries like fashion, electronics, and beauty, providing integrations that enhance efficiency and customer satisfaction. Parcelling more than just orders, parcelLab ensures seamless post-purchase experiences for over 800 brands and 350+ carriers worldwide.

📋 Description

• Design and build systems that auto-generate content (starting with blog posts) from product updates, sales enablement material, and recurring customer questions • Apply a 95% automation / 5% human refinement approach - using AI to do the heavy lifting, while your editorial judgment is what keeps quality high and prevents AI-generated spam • Own SEO and GEO strategy together: keyword and topic targeting, on-page optimization, and getting parcelLab cited in AI-generated answers on post-purchase and returns queries • Manage content across multiple channels - blog, LinkedIn, social, and website copy - coordinating visual content needs along the way • Mine existing sources for content opportunities: product marketing's Notion pages, sales enablement decks, product release notes, and real customer inquiries • Collaborate closely with Product Marketing (content angles and positioning), Creative (visual content), and Web Development (on-site implementation) to ship consistently • Continuously refine the automation systems themselves as you learn what works

🎯 Requirements

• A content/SEO professional who's also a builder - someone who has shipped AI-assisted content workflows, not just used ChatGPT to draft a paragraph • Strong, native-level English and excellent writing instincts - the judgment to know what shouldn't ship, even when AI produced it • Working knowledge of both SEO and GEO, and genuine interest in how AI answer engines are reshaping organic discovery • Comfortable owning ambiguity - this role is being built, not slotted into an existing playbook • A natural collaborator - you'll be the connective tissue across product marketing, creative, and web, so cross-functional ease matters as much as technical skill • Based in Munich or London preferred; we're open to remote for exceptional candidates • Bonus Points: Experience with citation tracking, llms.txt, schema markup, or other hands-on GEO/entity work • Background in B2B SaaS or post-purchase/ecommerce • Experience building or configuring no-code/AI automation tooling (e.g. content pipelines, workflow automation)

🏖️ Benefits

• Plenty of room for your own ideas...space to try, fail and learn! • Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities • Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices? No problem! Find yourself a co-working space instead, and we'll help cover the costs • Career development opportunities, including our Leadership Development Program, as well as online language courses and available budgets for further training • Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health • Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites • Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you'll love working here!