
51 - 200 employees
Founded 2020
🌐 Web 3
🎮 Gaming
📣 Marketing
Web 3 • Gaming • Marketing
Partyhat is a startup studio and venture investor founded in 2020 that builds, funds, and scales consumer and blockchain-native brands. The firm incubates its own ideas (studio), funds and co-founds early-stage companies (venturing), and operates a design studio that serves projects in crypto, gaming and decentralized applications. Partyhat writes initial checks (stated $250K–$3M), takes minority positions by design, and runs or helps scale companies to millions of users. Recent activity highlights involvement in Web3, blockchain, NFTs and blockchain gaming while also launching and operating consumer-facing brands.
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51 - 200 employees
Founded 2020
🌐 Web 3
🎮 Gaming
📣 Marketing
Web 3 • Gaming • Marketing
Partyhat is a startup studio and venture investor founded in 2020 that builds, funds, and scales consumer and blockchain-native brands. The firm incubates its own ideas (studio), funds and co-founds early-stage companies (venturing), and operates a design studio that serves projects in crypto, gaming and decentralized applications. Partyhat writes initial checks (stated $250K–$3M), takes minority positions by design, and runs or helps scale companies to millions of users. Recent activity highlights involvement in Web3, blockchain, NFTs and blockchain gaming while also launching and operating consumer-facing brands.
• Lifecycle Architecture: Design, map, and deploy the entire automated user journey—from high-conversion welcome sequences and onboarding flows to reactive churn-prevention and win-back loops. • Hyper-Segmentation & Behavioral Triggers: Leverage raw user data, product behavior signals, and engagement history to build hyper-targeted list segments, ensuring every user receives the exact right message at the exact right second. • Deliverability Infrastructure: Own and monitor our underlying sender health, managing SPF, DKIM, DMARC protocols, IP warming strategies, and domain reputation to guarantee absolute inbox placement. • Campaign Orchestration: Plan, author, and deploy high-velocity ad-hoc campaigns for major feature drops, ecosystem milestones, and real-time cultural moments without a single detail slipping. • A/B Testing & Optimization: Maintain a relentless experimentation cadence—testing copy hooks, layout designs, send times, and interactive elements to consistently push down unsubscribe rates and maximize revenue-per-email (RPE). • Analytics & Attribution: Build and own the performance dashboards, translating open rates, CTRs, conversion attribution, and list hygiene metrics into cold, calculated strategic insights for the growth team.
• The "Retention Engineer": A proven track record of managing high-volume email marketing, retention strategy, or lifecycle automation for a fast-moving technology, e-commerce, or consumer web platform. • Technical ESP Mastery: Deep, hands-on experience with advanced automation platforms and CRM tools (e.g., Customer.io, HubSpot, Klaviyo, Brevo, or equivalent enterprise-tier software). • Data-First Rigor: You don't build campaigns based on "gut feeling." You live in conversion metrics and data tables, using hard user behavior statistics to dictate template variations and trigger timelines. • Hyper-Availability: This isn't a 9-to-5 position. Digital traffic and global market shifts never sleep. You must be available 7 days a week to monitor live broadcast performance, deploy emergency hotfixes for broken automated loops, and coordinate with our fast-moving product team. • Operational Excellence: Self-motivated and highly organized; you possess pristine attention to detail, knowing that a single typo or broken link can impact thousands of global users instantly.
• Absolute Autonomy: We value output, deliverability metrics, and conversion numbers over corporate red tape. If your automated sequences move the retention baseline, we give you total room to run. • Global Canvas: Your messaging and behavioral loops will land directly in the inboxes of thousands of active users every single day across a worldwide landscape. • A Culture of Momentum: Join a team that moves at lightspeed. You will be constantly building, analyzing data, and seeing your technical optimization hit production in real time. • High-Growth Upside: We value "potential over pedigree." For a Senior Email Marketer who consistently slashes churn, protects list health, and scales LTV, there is a clear, unrestricted runway into senior growth and product leadership.
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