B2B GTM, Growth Marketer

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Logo of Passion.io

Passion.io

51 - 200 employees

☁️ SaaS

👥 B2C

📚 Education

SaaS • B2C • Education

Passion. io is a platform that enables creators, educators, and coaches to build and launch their own mobile apps without the need for coding. It provides a powerful app builder with features such as on-demand content, interactive courses, live streaming, goal tracking, and community engagement tools. The platform supports monetization through subscriptions, in-app purchases, and scheduling. Passion. io is designed to help creators turn their passions into profitable digital products by reducing the time and cost associated with traditional app development.

📋 Description

• B2B and SMB go-to-market end to end: who we target, how we reach them, how we win. • Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). Matt closes. The gap is access, not closing. • Matt's platform: his personal brand and speaker placement, building "How to AI for business owners". • Positioning and ICP messaging that make YouAI the obvious choice. • The whole GTM built as AI and agentic systems, not manual labour.

🎯 Requirements

• A B2B GTM operator who gets into rooms with hard-to-reach buyers. If you can't reach the CEO, you reach the assistant and get on the calendar. You love sales, people, and funnels. • SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. Sales-literate, not just brand. • A strategic builder: playbooks over decks. You place bets, prioritise hard, and follow through. • AI-native. You build an agentic team around yourself so one operator delivers like a whole team. • A direct-response brand instinct, comfortable ghostwriting and reaching as the founder. • Someone who complements a visionary CEO with focus, structure, and execution.

🏖️ Benefits

• Own and scale our 8-figure business into SMB B2B, AI-first and fully backed. • Profit share and equity. We're building a $30m business with 30 people. • Fully remote. The team already spans 14 countries. • Equipment and vacation covered.

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