Sales Enablement, Content Specialist

🕒 March 5

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🟢 Junior

✍️ Content Marketing Manager

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Path Robotics

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🤖 Artificial Intelligence

🔧 Hardware

💰 $100M Series C on 2021-07

Manufacturing • Artificial Intelligence • Hardware

Path Robotics is a company that specializes in advanced robotic welding systems designed to optimize manufacturing processes with precision and efficiency. They offer Robots-as-a-Service (RaaS), eliminating the need for significant upfront capital expenditure. Their AI-driven robotic systems learn and adapt to improve welding performance over time. Path Robotics' solutions are integrated seamlessly into existing production lines, working with materials like carbon steel, stainless steel, and aluminum. They cater to various industries, including transportation, manufacturing, and construction, providing unmatched precision and adaptability to help businesses achieve their production goals.

📋 Description

• Champion the Challenger Sales methodology across the GTM organization, ensuring reps understand and apply Teaching, Tailoring, and Taking Control in their sales conversations • Design and deliver enablement programs for new hires and ongoing skill development, with a focus on practical application of Challenger principles • Create interactive learning experiences using modern enablement platforms (Spekit, Highspot, Guru, etc.) that provide just-in-time guidance • Develop role-play scenarios, objection handling frameworks, and discovery question libraries aligned to Challenger techniques • Partner with sales leadership to identify skill gaps and design targeted coaching programs • Maintain and update our sales playbook to reflect best practices, winning behaviors, and evolved methodologies • Build and curate a centralized content library including battle cards, one-pagers, pitch decks, case studies, competitive intel, and ROI calculators • Collaborate with Marketing to translate marketing content into sales-ready assets that move deals forward • Create process documentation, SOPs, and how-to guides that make complex workflows simple • Develop templates and frameworks that help reps execute consistently (email sequences, discovery guides, qualification frameworks, mutual action plans) • Produce internal enablement content including training videos, knowledge base articles, and quick reference guides • Use AI tools (ChatGPT, Jasper, Notion AI, etc.) to accelerate content creation while maintaining quality and brand voice • Ensure all content is accessible, searchable, and integrated into tools reps use daily (Hubspot, enablement platform, Slack) • Document sales and customer success processes end-to-end, identifying opportunities for improvement • Create visual process maps and workflows that clarify handoffs, responsibilities, and success criteria • Work with Revenue Operations to standardize deal progression, stage definitions, and exit criteria • Build and maintain a knowledge repository that serves as the single source of truth for GTM processes • Identify process bottlenecks and work cross-functionally to implement solutions • Partner with the Revenue Operations Specialist to measure enablement effectiveness and methodology adherence • Track content utilization, engagement metrics, and correlation to deal outcomes • Monitor sales activity data to identify where reps are following (or deviating from) documented processes • Create dashboards and reports that show enablement ROI and highlight areas needing attention • Use data to continuously refine enablement programs and content strategy • Present insights and recommendations to leadership on GTM effectiveness.

🎯 Requirements

• 1-3 years of experience in sales enablement, revenue operations, sales operations, or a related GTM role • Hands-on experience with enablement platforms such as Spekit, Highspot, Guru, Lessonly, Seismic, or similar tools • Familiarity with the Challenger Sale methodology or other consultative sales frameworks (MEDDPPIC, SPIN, Sandler, etc.) • Experience creating sales content, training materials, or process documentation • Working knowledge of CRM systems (HubSpot, Salesforce) and how sales teams use them • Exposure to revenue operations concepts: pipeline management, forecasting, deal stages, sales metrics • AI proficiency: Comfortable using AI tools (ChatGPT, Claude, Jasper, Notion AI) to enhance productivity, generate content drafts, and analyze information • Strong skills in Google Workspace • Experience with content management systems and knowledge bases • Basic understanding of data analysis and ability to work with spreadsheets, pivot tables, and simple reporting • Familiarity with sales tools ecosystem: video messaging (Loom, Vidyard), prospecting tools (Apollo, ZoomInfo), engagement platforms (Outreach, SalesLoft) • Bonus: Experience with no-code tools (Zapier, Airtable) or basic automation.

🏖️ Benefits

• Daily free lunch to keep you fueled and connected with the team • Flexible PTO so you can take the time you need, when you need it • Comprehensive medical, dental, and vision coverage • 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total) • 401(k) retirement plan through Empower • Generous employee referral bonuses—help us grow our team!