Manager – Biopharma Marketing

🕒 March 12

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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PathAI

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🤖 Artificial Intelligence

⚕️ Healthcare Insurance

🧬 Biotechnology

💰 $165M Series C on 2021-05

Artificial Intelligence • Healthcare Insurance • Biotechnology

PathAI is a leading healthcare technology company dedicated to advancing pathology through the use of artificial intelligence. Their mission is to improve patient outcomes by providing AI-powered technology that offers valuable insights for biomarker discovery and drug development. PathAI collaborates closely with biopharma and pathology laboratories to enhance laboratory workflows and improve diagnostics. Their AI-driven pathology solutions, such as the AISight Digital Pathology Image Management System, are utilized by major laboratories and research centers worldwide, helping to power digital pathology and precision medicine initiatives. PathAI's technology is leveraged by top biopharma companies to transform drug discovery and diagnostics, making significant contributions to the fields of healthcare and biotechnology.

📋 Description

• Lead end-to-end launches for biopharma products and services in partnership with Product and Business Development, including positioning, messaging, and go-to-market rollout plans • Own external messaging and campaign calendars, ensuring consistent execution across web, social, PR, sales enablement, and event-related touchpoints • Own development of product marketing collateral, including content creation, creative direction, and final deliverables across digital, sales, partner, and event assets • Support the planning and execution of industry conferences, owning tactical execution for Tier 1 conferences including registration, event planning, cross-functional coordination, and assets Including supporting follow-up campaigns, social media calendar around conferences and biopharma engagement strategy with business development team • Partner with the marketing team on channel strategy, investment decisions, and performance measurement, contributing to annual marketing objectives, tactics, and budgets for product and service focus areas

🎯 Requirements

• 2-5+ years of experience in product marketing with experience in brand management or digital marketing in the healthcare field; • Proven ability to craft engaging content across diverse customer segments. • Strong writing skills, with the ability to simplify complex concepts and produce high-quality written content. • An eye for design based on extensive experience creating collateral and/or communications tools that are visual in nature. • Strong communication skills and the ability to have a confident presence with internal and external stakeholders. • Demonstrated experience in cross-functional collaboration and managing internal and agency relationships, including brief development and creative evaluation

🏖️ Benefits

• Equal opportunity employer dedicated to creating a workplace that is free of harassment and discrimination