Paystone
Fintech • eCommerce
Paystone is a comprehensive integrated platform that offers businesses robust solutions for payment processing, gift cards, loyalty programs, and marketing automation. The company provides various tools, including payment terminals, e-commerce capabilities, virtual terminals, and POS systems, designed to streamline business operations and enhance customer engagement. Paystone's services aim to boost sales, increase customer visits, and improve customer loyalty by combining real-time reporting and analytics with flexible payment options. With a strong presence in North America, Paystone supports over 35,000 businesses, offering them opportunities to grow with secure, automated, and efficient solutions.
Product Marketing Manager
Job not on LinkedIn
October 16
Paystone
Fintech • eCommerce
Paystone is a comprehensive integrated platform that offers businesses robust solutions for payment processing, gift cards, loyalty programs, and marketing automation. The company provides various tools, including payment terminals, e-commerce capabilities, virtual terminals, and POS systems, designed to streamline business operations and enhance customer engagement. Paystone's services aim to boost sales, increase customer visits, and improve customer loyalty by combining real-time reporting and analytics with flexible payment options. With a strong presence in North America, Paystone supports over 35,000 businesses, offering them opportunities to grow with secure, automated, and efficient solutions.
📋 Description
• Develop compelling, differentiated messaging that resonates with target segments • Monitor market trends and competitors to ensure positioning stays sharp • Lead GTM planning for new NiceJob features and integrations • Design and execute upsell and cross-sell campaigns across Paystone’s product lines • Partner with Customer Success to create expansion playbooks and in-app upgrade journeys • Conduct research on customer segments, lifecycle stages, and industry verticals • Build personas and map value propositions to their unique needs • Identify adoption triggers and usage patterns that drive expansion opportunities • Align Product roadmap priorities with market insights • Collaborate with Marketing to launch targeted campaigns that boost adoption, retention, and revenue growth • Support Sales and CS with enablement tools, competitive insights, and deal support • Define and track KPIs for adoption, retention, and upsell conversion • Continuously test and refine messaging, offers, and campaigns for impact
🎯 Requirements
• 4–6 years of B2B SaaS product marketing experience (martech, SMB, or marketplace preferred) • Proven track record of launching products and driving expansion revenue through upsells/cross-sells • Strong communication and storytelling skills—able to translate technical features into customer value • Experience collaborating with Product, Marketing, Sales, and Customer Success • Data-driven mindset with a history of using analytics, research, and customer insights to guide decisions • Familiarity with marketing and product tools (e.g., HubSpot, Salesforce, Productboard, or similar)
🏖️ Benefits
• Compensation tied to market data • Flexible Time-off • Career development opportunities • Work from home
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