Senior Lifecycle Marketing Manager

3 days ago

🏰 Missouri – Remote

Although this job is listed in Missouri, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

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Paytient

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Finance • Healthcare Insurance • Fintech

Paytient is a company providing a Health Payment Account (HPA) solution that empowers individuals to pay for healthcare expenses over time without incurring interest or fees. By partnering with employers, insurers, and health systems, Paytient offers a sponsored, interest-free line of credit through the Paytient card to aid consumers in managing out-of-pocket costs for medical, dental, vision, pharmacy, behavioral health, and veterinary care. The solution functions alongside traditional health benefits like HDHPs, HSAs, FSAs, and HRAs, making it easier for Americans to access and afford necessary care without financial stress.

51 - 200 employees

Founded 2018

💸 Finance

⚕️ Healthcare Insurance

💳 Fintech

💰 $7.5M Debt Financing on 2023-01

📋 Description

• Establish & Lead the CRO Program: Partner with Marketing teammates to design, build, and scale our comprehensive A/B and multivariate testing program with a critical focus on landing pages and primary conversion points. Define success metrics, lead cross-functional conversations, and manage the tools necessary to unlock significant user acquisition and conversion growth. • Drive Full-Funnel Strategy & Execution: Lead the strategic vision and execution across key milestones in the customer lifecycle, including designing dynamic, multi-touch segmentation and implementing lead-scoring models that power growth throughout the funnel. • Partner on Product Growth & Utilization: Serve as the key marketing liaison with Product and PMM teams. Launch and drive adoption for new features and develop campaigns to increase product utilization goals. • Define the Operational Data Strategy: Partner with senior leadership to define the critical role of data in our operational strategy. Architect the segmentation and data models used for execution. • Analyze & Optimize Performance: Establish and monitor full funnel KPIs in partnership with Marketing and cross-functional groups. Build dashboards and deliver regular reports to leadership on program performance and cohort analysis. • Lead Transformational Initiatives: Architect and build our future-state workflows and systems to support full-funnel growth, including leading complex projects such as implementing new technologies and mastering audience data.

🎯 Requirements

• 7+ years of progressive experience in Lifecycle Marketing or Marketing Operations, with a clear track record of hands-on execution to strategic program and systems design. • Expert-level proficiency in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze. Significant hands-on experience is required—you must know how to build campaigns flawlessly to design a scalable system for others. • Proven track record of successfully building and managing a Conversion Rate Optimization (CRO) or landing page testing program, including tool selection and implementation. • Deep technical and analytical skills. Comfortable with data models, system integrations, and APIs. Can dig into data, find the 'why,' and tell a compelling story with it. Proficient in building reporting in data visualization tools (e.g., Looker, Tableau). • Thrive on designing scalable systems and solving complex, ambiguous problems. Can set the vision and lead the technical execution of major, cross-functional projects. • Functional experience using HTML and CSS in a visual development environment.

🏖️ Benefits

• Medical, dental and vision insurance • $4,300 annual HSA contribution • Paytient Health Payment Account (HPA) • Monthly lifestyle spending stipend • 5 weeks of annual PTO • 401k plan access with a 4% employer match • Up to 16 weeks of fully-paid parental leave • Stock options in Paytient • ...and more!