Digital Marketing Manager – Meta Ads, Google Search

🔥 0 minutes ago

🇵🇭 Philippines – Remote

💵 ₱65k - ₱70k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Own and scale the company's online sales through paid digital acquisition. • Plan, launch, and optimize paid campaigns on Meta (Facebook and Instagram), including catalog ads, retargeting, and creative testing. • Manage Google Search and Shopping campaigns, Google Merchant Center product feeds, and GA4 reporting. • Set up and maintain Meta Pixel, Conversions API, server-side tracking, and Google conversion tracking. • Build customer lists and audiences for retargeting and lookalike campaigns. • Plan creative with the internal team and brief photo and video content for advertisements. • Report monthly on spend, revenue, ROAS, and upcoming tests. • Align advertisements with actual stock availability, made-to-order items, and lead times. • Work closely with internal teams to translate manufacturing capacity and delivery information into profitable, high-converting campaigns.

🎯 Requirements

• Solid, hands-on experience managing paid Meta ad campaigns (Facebook and Instagram) for e-commerce or physical product businesses, backed by a demonstrated track record of results. • Proven proficiency managing Google Ads (Search, Shopping) and Google Merchant Center feeds. • Hands-on experience establishing and troubleshooting Meta Conversions API (CAPI), server-side tracking, Google conversion tags, and GA4 analytics. • Familiarity with basic SEO best practices and email marketing platforms (e.g., Klaviyo or equivalent). • Excellent written English communication skills and the discipline to manage multi-channel digital marketing autonomously in a remote setup. • Working knowledge of Shopify administration (products, collections, app ecosystems, and ad feed syncs) preferred. • Direct experience marketing made-to-order, customized, or low-volume manufactured goods with extended delivery lead times preferred. • Practical skills in directing, editing, or creating photo and video assets tailored for social ad formats preferred. • A structured, data-driven approach to testing creative variations, bidding models, and target demographics without relying solely on platform-reported metrics. • Strong ownership mindset, adept at diagnosing sudden dips in ROAS, tracking discrepancies, or campaign overspend proactively. • Clear, organized communication style capable of briefing creatives and aligning marketing spend with operational capacity.

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