Paid Media, Digital Marketing Specialist

🕒 September 16

🇵🇭 Philippines – Remote

💵 ₱115k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 14%

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Plan, build, launch, manage, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube/Video, and Demand Gen • Manage and optimise Meta Ads campaigns across Facebook and Instagram • Explore and support paid campaigns across Amazon and other relevant digital channels • Manage and allocate monthly advertising budgets ranging from $10K–$250K+ across multiple accounts, platforms, and markets • Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations • Monitor campaign performance and identify opportunities to improve conversions, efficiency, and ROI • Prepare clear, actionable performance reports for stakeholders and clients • Apply SEO knowledge to support broader search visibility and digital marketing performance • Contribute to GEO and AEO strategies for AI-driven search and discovery • Optimise content and digital assets for traditional search engines and emerging AI-powered search and answer platforms • Stay informed on SEO, GEO, AEO, AI search, and emerging digital marketing channels • Identify opportunities to test new platforms and channels • Ensure campaigns comply with relevant advertising policies, particularly for restricted healthcare and therapeutic product categories • Monitor advertising regulations and platform policies and adjust campaigns accordingly • Collaborate with creative, content, SEO, and web teams to improve full-funnel performance • Stay up to date with platform developments, new features, and emerging digital marketing best practices

🎯 Requirements

• 5+ years of hands-on experience managing Google Ads campaigns • Proven experience managing monthly media spends of $10K–$250K+ • Strong understanding of advertising policies for restricted healthcare/therapeutic categories • Experience managing campaigns targeting Australia, US, and/or New Zealand markets • Advanced knowledge of Google Ads campaign types, including Search, Performance Max, Display, YouTube/Video, and Demand Gen • Hands-on experience with Meta Ads across Facebook and Instagram • Strong analytical skills with experience using GA4, Looker Studio, and Excel/Google Sheets • Excellent attention to detail, particularly around campaign compliance and budget management • Experience managing paid campaigns through Amazon Ads or other advertising platforms • Working knowledge of SEO, particularly where it can support GEO and AEO initiatives • Understanding of Generative Engine Optimisation (GEO) and/or Answer Engine Optimisation (AEO) • Experience adapting content or search strategies for AI-powered search and discovery • Experience with additional channels such as Reddit, TikTok, and LinkedIn • Knowledge of SEO, GEO, AIO, and emerging search technologies • Familiarity with relevant healthcare/therapeutic advertising guidelines • Google Ads certifications in Search, Display, Video, and/or Measurement • Experience with conversion tracking, attribution modelling, and offline conversion imports • Familiarity with Google Tag Manager, SA360, or other bid management platforms • Previous agency experience managing multiple client accounts • Understanding of complementary paid channels such as Microsoft Ads and Programmatic Advertising

🏖️ Benefits

• 100% Remote work • New Zealand public holidays • Work following New Zealand timezone

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