AI-Powered Digital Marketing Manager

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🕒 June 17

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Tri-Wellness

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2002

🧘 Wellness

📚 Education

Wellness • Education

Tri-Wellness is a Boulder-based wellness and coaching practice led by Lisa Shanken that offers personal and group services focused on nutrition, fitness, yoga, executive functioning coaching, and social connection. The company provides online and in-person programs including personal wellness plans, festival wellness services, executive functioning coaching for neurodivergent adults, social groups and events (e. g. , Love Bloom), workshops, and a blog with resources on neurodivergence, mental health, and lifestyle habits. Services are consumer-facing, emphasize practical habit-building for improved productivity and happiness, and are rooted in certifications such as health counseling, personal training, and yoga instruction.

📋 Description

• Audit our current marketing workflows and identify the highest-leverage opportunities for AI integration • Design and implement AI-powered systems across content production, paid media, B2B prospecting, email automation, and analytics • Recommend, evaluate, and own our AI tool stack, from LLMs and workflow automation platforms to data enrichment and personalization tools • Collaborate with the Content Manager, dev team, and executive team to ensure AI-driven outputs align with Lisa's voice, brand values, and growth objectives • Stay current on emerging AI capabilities and proactively bring new strategies to the table • Build and execute an AI-assisted prospecting system targeting therapists, psychologists, psychiatrists, and aligned wellness professionals in the NYC market and beyond • Use AI tools for lead mining, contact enrichment, personalized outreach sequencing, and follow-up automation at scale • Develop and manage LinkedIn marketing strategies to grow Lisa's visibility and credibility within the professional community • Build and manage automated messaging flows, lead tagging, list segmentation, and A/B testing • Leverage AI to personalize messaging at scale and optimize deliverability and engagement • Build and manage full-funnel architecture (TOFU/MOFU/BOFU) with AI-informed optimization at each stage • Performance reporting with AI-assisted insight generation and clear communication to the team

🎯 Requirements

• 3–5 years of digital marketing experience, ideally in wellness, mental health, or coaching • Demonstrated ability to architect and implement AI-driven marketing systems. This is a hard requirement, not a nice-to-have. • Proven track record using AI across at least two of the following: content production, paid media optimization, B2B prospecting and outreach, marketing automation, or analytics • Ability to evaluate and recommend AI tools independently, then execute on your recommendations • Genuine comfort with topics like mental health, neurodiversity, executive functioning, and holistic wellness • Self-directed, organized, and accountable to own outcomes, not just tasks • Strong communicator who can translate AI strategy into clear, collaborative direction for a small team

🏖️ Benefits

• We provide guaranteed 100% on-time salary payments • Wellness programs