Senior Digital Marketing Manager – Plumbing, Water Treatment

Job not on LinkedIn

🔥 3 minutes ago

🇵🇭 Philippines – Remote

💵 $2.5k / month

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Logo of Pear Tree.

Pear Tree.

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Develop and implement marketing strategies supporting Aqua Group's growth objectives. • Plan and manage marketing calendars, campaigns, budgets, and performance targets. • Research customer needs, competitors, and market opportunities. • Maintain consistent branding and messaging across Head Office and Licensee marketing activities. • Manage campaign delivery from concept through launch, optimisation, and reporting. • Plan, launch, and optimise Google Ads and Meta Ads campaigns across Facebook and Instagram. • Generate qualified enquiries and support customer acquisition. • Monitor campaign performance, budgets, cost per lead, conversion rates, and return on marketing spend. • Improve landing pages, enquiry forms, website journeys, and booking pathways. • Work with sales and customer service teams on lead follow-up. • Own and manage Aqua's GoHighLevel platform across Head Office and Licensees. • Manage CRM records, customer segmentation, sales pipelines, and lead assignment. • Build and optimise funnels, landing pages, forms, calendars, and booking processes. • Maintain automated email and SMS campaigns, follow-ups, reminders, and reactivation workflows. • Monitor integrations, campaign tracking, reporting dashboards, and automation performance. • Troubleshoot platform issues, maintain data quality, and support team members using the system. • Manage Shopify store operations, including products, collections, pricing, content, and promotions. • Maintain product information and brand experience. • Create and optimise campaign pages, customer journeys, and promotional offers. • Monitor store performance and improve conversion rates and online sales. • Manage apps and integrations and coordinate technical improvements. • Manage website content, SEO, local search visibility, and Google Business Profiles. • Coordinate social media, email marketing, newsletters, and customer retention campaigns. • Create or coordinate copy, graphics, photography, videos, testimonials, and case studies. • Develop branded marketing materials for digital and traditional channels. • Support partnerships, referral programmes, promotions, events, and online reputation management. • Coordinate national campaigns and help Licensees adapt activities to local markets. • Provide marketing materials, campaign resources, and practical guidance. • Collaborate with internal teams to align campaigns with business priorities and service capacity. • Track and report marketing performance across the group. • Recommend improvements to lead quality, conversion, retention, and marketing efficiency.

🎯 Requirements

• At least 4–6 years of performance marketing experience supported by documented case studies proving direct impact on CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and conversion rates. • Deep, hands-on mastery in setting up and configuring GHL (GoHighLevel) accounts, multi-location CRMs (Customer Relationship Management), landing page funnels, automated SMS (Short Message Service)/email workflows, and custom pipeline attribution. • Direct, non-agency execution experience setting up, optimizing, and scaling Google Search/Display and Meta (Facebook/Instagram) paid campaigns. • Practical administration of Shopify storefronts, product catalogs, collections, promotional discount engines, and third-party apps.

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