Pearson VUE
1001 - 5000 employees
Founded 1994
📚 Education
🛍️ eCommerce
☁️ SaaS
Education • eCommerce • SaaS
Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.
Product Marketing Manager
Job not on LinkedIn
🕒 May 6
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Pearson VUE
1001 - 5000 employees
Founded 1994
📚 Education
🛍️ eCommerce
☁️ SaaS
Education • eCommerce • SaaS
Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.
📋 Description
• Develop and execute the regional marketing strategy to drive growth of Pearson vocational qualifications. • Translate global brand and product strategies into effective regional marketing plans. • Identify priority markets, audiences, and opportunities for expansion. • Own the regional marketing budget and measure ROI across initiatives. • Plan and deliver integrated B2G and B2B marketing campaigns. • Drive lead generation and pipeline growth in partnership with regional sales teams. • Oversee digital marketing, content, events, PR, and partner marketing activities. • Localise messaging to resonate with diverse cultural and market contexts. • Collaborate closely with government relations, sales, product and partnerships teams. • Support major tenders and strategic bids with compelling marketing collateral. • Build strong relationships with regional partners, ministries and education stakeholders. • Strengthen Pearson’s reputation as a leader in vocational education and skills. • Ensure consistent brand messaging across all markets and channels. • Develop thought-leadership content and case studies that showcase impact. • Use market data and analytics to inform strategy and optimise campaigns. • Track KPIs including awareness, engagement, pipeline and revenue contribution. • Provide regular reporting and insights to senior leadership.
🎯 Requirements
• Significant experience in senior marketing roles (ideally B2B or B2G). • Proven track record delivering regional or international marketing strategies. • Strong campaign planning, demand generation and digital marketing expertise. • Experience working across multiple countries and cultures. • Excellent stakeholder management and collaboration skills. • Data-driven mindset with strong analytical capability. • Fluent English (Arabic or other European languages a plus).
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