Lifecycle Marketing Specialist

Job not on LinkedIn

🔥 1 hour ago

🌐 Colombia, Brazil, +2 more countries – Remote

🇨🇴 Colombia – Remote 🇧🇷 Brazil – Remote 🇲🇽 Mexico – Remote 🇵🇪 Peru – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pearster

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

📦 Logistics

🎯 Recruiter

Consulting • Logistics • Recruitment

Pearster is a global IT staffing and managed services firm that connects experienced software and infrastructure professionals with companies seeking to scale engineering, data, security, and IT operations teams. They offer staff augmentation, dedicated teams, and managed services with a full-stack talent pool spanning cloud, DevOps, data & AI, product development, network, and security, emphasizing culture fit, time-zone alignment, and transparent pricing.

📋 Description

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels • Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation • Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms • Segment customer audiences based on behavior, preferences, and lifecycle stages • Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention • Coordinate campaign calendars, content requirements, and execution timelines • Conduct A/B testing on messaging, subject lines, audience segmentation, and campaign performance • Monitor and analyze open rates, click-through rates, conversions, retention, and customer lifetime value • Prepare performance reports and provide actionable recommendations based on campaign data • Collaborate with marketing, product, sales, and customer success teams • Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes • Ensure compliance with data privacy regulations, consent requirements, and email marketing best practices • Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends

🎯 Requirements

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation • Advanced English (C1) • Strong analytical, communication, and problem-solving skills • Excellent time management and organizational skills • Proven experience developing and executing customer lifecycle campaigns • Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud • Strong understanding of customer segmentation, automated workflows, and personalized messaging • Experience conducting A/B testing and optimizing campaigns based on performance data • Knowledge of email marketing metrics, customer retention strategies, and conversion optimization • Ability to interpret marketing data and translate insights into actionable improvements • Strong attention to detail and a proactive, results-driven mindset • Ability to work independently and collaborate with international teams

🏖️ Benefits

• Work from anywhere with true flexibility and freedom • Earn in USD with compensation that matches your expertise • Dedicated paid time off • Fully covered international certifications • Access coworking spaces worldwide • English development opportunities • International team activities • Personalized gifts and welcome kit • Referral program with earnings