Product Researcher

đŸ”„ 34 minutes ago

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Logo of Pencil

Pencil

51 - 200 employees

Founded 2018

đŸ€– Artificial Intelligence

📣 Marketing

đŸ€ B2B

💰 $2.8M Seed Round - Pencil on 2020-04

Artificial Intelligence ‱ Marketing ‱ B2B

Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.

📋 Description

‱ User Discovery & Advocacy: Lead end-to-end research cycles, from recruiting participants to conducting deep dive interviews and usability tests to uncover the "why" behind user behavior. ‱ Continuous Feedback Loop: Manage day to day interactions with clients to capture granular feedback on new GenAI features, ensuring the product team is solving real pain points, not just shipping tech. ‱ Methodological Excellence: Select and apply the right research methods (e.g., diary studies, surveys, RITE testing) to provide high-quality insights for both routine updates and complex new assignments. ‱ Cross-Functional Collaboration: Partner closely with Product Managers and Engineers to turn research findings into creative solutions and product requirements. ‱ Process Evolution: Identify bottlenecks in how we gather feedback and suggest improvements to our research operations to help the team scale. ‱ Closed Loop Communication: Own the relationship with our most engaged superusers; proactively present "You Told Us, We Listened" updates to show how their feedback directly influenced the Pencil roadmap. ‱ Value Exchange Management: Design and execute ways to deliver value back to research participants - whether through early access to features, exclusive roadmap previews, or expert deep-dives into GenAI trends.

🎯 Requirements

‱ 3 - 5+ years in Product Research, UX Research, or a similar client-facing insight role, ideally within a SaaS or high-growth tech environment. ‱ AI Literacy: Strong experience with Generative AI and a deep understanding of how it impacts creative workflows. ‱ Independent Execution: Proven ability to manage multiple medium projects simultaneously with minimal oversight. ‱ Communication: Exceptional storytelling skills - you can take complex data and make it resonate with stakeholders across the company. ‱ Strategic Judgment: Ability to distinguish between one off feature requests, and systemic product opportunities. ‱ Technical Familiarity: Comfortable using modern research tools.

đŸ–ïž Benefits

‱ 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme ‱ Health insurance / private medical cover ‱ Monthly stipend towards wellness, fitness, and learning and development ‱ Remote - work from anywhere in your home country ‱ Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy ‱ Access to our Pencil office in The Shard, London for UK employees ‱ Flexible working hours

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