
51 - 200 employees
Founded 2018
đ€ Artificial Intelligence
đŁ Marketing
đ€ B2B
đ° $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence âą Marketing âą B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
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51 - 200 employees
Founded 2018
đ€ Artificial Intelligence
đŁ Marketing
đ€ B2B
đ° $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence âą Marketing âą B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
âą User Discovery & Advocacy: Lead end-to-end research cycles, from recruiting participants to conducting deep dive interviews and usability tests to uncover the "why" behind user behavior. âą Continuous Feedback Loop: Manage day to day interactions with clients to capture granular feedback on new GenAI features, ensuring the product team is solving real pain points, not just shipping tech. âą Methodological Excellence: Select and apply the right research methods (e.g., diary studies, surveys, RITE testing) to provide high-quality insights for both routine updates and complex new assignments. âą Cross-Functional Collaboration: Partner closely with Product Managers and Engineers to turn research findings into creative solutions and product requirements. âą Process Evolution: Identify bottlenecks in how we gather feedback and suggest improvements to our research operations to help the team scale. âą Closed Loop Communication: Own the relationship with our most engaged superusers; proactively present "You Told Us, We Listened" updates to show how their feedback directly influenced the Pencil roadmap. âą Value Exchange Management: Design and execute ways to deliver value back to research participants - whether through early access to features, exclusive roadmap previews, or expert deep-dives into GenAI trends.
âą 3 - 5+ years in Product Research, UX Research, or a similar client-facing insight role, ideally within a SaaS or high-growth tech environment. âą AI Literacy: Strong experience with Generative AI and a deep understanding of how it impacts creative workflows. âą Independent Execution: Proven ability to manage multiple medium projects simultaneously with minimal oversight. âą Communication: Exceptional storytelling skills - you can take complex data and make it resonate with stakeholders across the company. âą Strategic Judgment: Ability to distinguish between one off feature requests, and systemic product opportunities. âą Technical Familiarity: Comfortable using modern research tools.
âą 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme âą Health insurance / private medical cover âą Monthly stipend towards wellness, fitness, and learning and development âą Remote - work from anywhere in your home country âą Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy âą Access to our Pencil office in The Shard, London for UK employees âą Flexible working hours
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