Senior Paid Media Specialist

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an accredited, career-focused online education provider offering self-paced certificate, diploma, associate, bachelor's degree and high school programs. Its catalog covers vocational and professional areas including healthcare, veterinary technology, skilled trades (HVACR, electrical, plumbing), automotive repair, business, IT, criminal justice, design, hospitality, and more. Penn Foster serves individual learners (over 133,000 active students) with flexible, 24/7 online coursework and also provides employer-facing training solutions. The institution operates multiple schools/divisions and maintains accreditations such as DEAC and program-specific accreditations (for example, an AVMA-CVTEA-accredited veterinary technician program).

📋 Description

• Own end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platforms • Translate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targets • Manage and optimize multi-channel budgets with full accountability for performance outcomes • Develop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pages • Identify scaling opportunities while maintaining efficiency and mitigating channel risk • Analyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiency • Build and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing • Partner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performance • Leverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mix • Ensure proper tracking, attribution alignment, and campaign measurement integrity • Continuously evaluate new platforms, audience strategies, and buying methods to diversify and strengthen acquisition efforts • Operate with a high degree of autonomy in daily bid management, budget allocation, and optimization decisions • Communicate performance clearly and persuasively, delivering strong presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps.

🎯 Requirements

• 3+ years of proven experience managing social and programmatic media platforms • Excellent written and verbal communication skills, with a keen eye for detail. • Proficiency in using social media management tools and analytics platforms. • Ability to work independently and as part of a team. • Strong analytical and problem-solving skills with meticulous attention to detail. • Knowledge of current social media trends and emerging platforms. • Deep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management • Bachelor's degree in Marketing, Communications, or a related field (preferred).

🏖️ Benefits

• medical • dental • vision • flexible spending • generous paid time off • sponsored volunteer opportunities • a 401K with a company match • free access to our online programs