Product Content Manager

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Pennylane

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

☁️ SaaS

💳 Fintech

🤝 B2B

SaaS • Fintech • B2B

Pennylane is a French SaaS platform that centralizes financial management, accounting, invoicing, expense management, treasury and business banking features for small and medium-sized businesses, independents and accounting firms. It provides an integrated dashboard, automated workflows, bank account and corporate cards, invoice and payment tools, and native integrations with accounting and payments partners to streamline bookkeeping and cashflow operations.

📋 Description

• Coordinate product listings: gather briefs from Product Marketing Managers (PMMs) according to a prioritization scoring system; participate in weekly meetings • Brief and guide internal and external contributors (design, agencies, vendors, internal experts, etc.): write briefs, guidelines, examples, manage back-and-forths and approvals • Write and distribute communications about new features, product launches and major updates across various channels (website, social media, internal channels) • Define, produce and execute a lead generation strategy using downloadable content (white papers, checklists, practical guides) • Organize and host webinars for our different audiences (SMBs, accounting firms, creators) to generate new leads and increase engagement with Pennylane solutions • Design and coordinate event content: pitches, presentations, explainer videos, brochures, trade show materials, partner event assets and major industry events (ComptaTech, DAFTech, Pennylane events, etc.) • Oversee production of video content tied to product highlights and events: scripts, pre-production, shooting, post-production (working with internal teams and/or vendors) • Lead the creation of programs and dedicated initiatives for key events (e.g., ComptaTech program for creators), ensuring relevance, quality and content consistency • Ensure regular updates of product pages and offers (completeness, storytelling, highlighting functional benefits) • Drive competitive monitoring and continuously enrich the site with relevant product marketing content • Serve as the link between Product, Sales and Marketing teams: share the roadmap, report customer/user insights, and co-create educational and marketing materials • Immerse in accounting firm workflows (Sales/CSM feedback, verbatims, field insights) to inform product storytelling and precisely address pain points • Collaborate with international teams (e.g., Germany) to share best practices, adapt messages and replicate learnings (while ensuring brand consistency) • Act as the product reference point for the marketing team, ensuring distribution of post-mortems, learnings and product updates • Actively participate in market monitoring, gathering customer needs and feeding the content & product strategy

🎯 Requirements

• Around 5 years’ experience in product content (ideally B2B) • Excellent writing skills: clarity, pedagogical approach, attention to detail • Ability to understand product topics and translate them into benefits (without jargon) • Highly comfortable working cross-functionally: coordination, prioritization, managing multiple stakeholders (Brand, Product, PMM, Sales, etc.) • Impact-driven: able to measure (engagement, conversion, lead generation, Sales re-use) and iterate • Comfortable using generative AI tools (ChatGPT/Claude/Notion AI, etc.) to accelerate production and content variations, with careful review and critical judgment (quality, tone, factual accuracy) • Content will be published in French, requiring native-level mastery of the language • Good level of English required

🏖️ Benefits

• None