Digital Marketing Subject Matter Expert

🔥 0 minutes ago

🌐 South Africa, United Kingdom, +1 more countries – Remote

🇿🇦 South Africa – Remote 🇬🇧 United Kingdom – Remote 🇦🇺 Australia – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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peopleworth

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

👥 HR Tech

🧘 Wellness

Consulting • HR Tech • Wellness

peopleworth is a B2B consultancy that helps small and medium-sized businesses improve human capital, payroll, business operations, cybersecurity, and workplace mental health. The firm offers strategic HR and payroll management, culture and performance development, counselling and coaching, compliance and policy support, and scalable operational tools through its peopleworth Employer Group to boost efficiency, compliance, and employee wellbeing.

📋 Description

• Translate established curriculum frameworks into applied learning content reflecting contemporary professional practice. • Review and contribute to storyboards, learning materials, activities, assessment briefs, case studies, and worked examples. • Participate in collaborative design and review sessions with academic contributors and learning specialists. • Act as practitioner authority on accuracy, credibility, professional relevance, and current digital marketing standards. • Develop and refine source material, examples, case studies, activity guidance, and assessment content. • Advise on assessment design as digital tools and generative AI support marketing outputs. • Define the difference between technically competent and strong practitioner work for assessment criteria and learner guidance. • Develop guidance for evaluating, challenging, refining, contextualising, and improving AI-generated outputs. • Record concise practical walkthroughs of tasks, tools, decisions, and workflows. • Provide insight into common mistakes, trade-offs, constraints, decision points, and success factors in digital marketing. • Review proposed learning-activity changes and advise on their impact on professional outcomes. • Maintain consistency in practitioner expectations, terminology, examples, assessment standards, and professional relevance. • Participate in discussions with senior academic and learning stakeholders. • Contribute expert insight to knowledge-sharing and related learning activities. • Work within curriculum boundaries and existing materials to add subject matter expertise within scope.

🎯 Requirements

• Substantial current, hands-on professional experience in digital marketing across strategy, channels, campaign development, execution, optimisation, and measurement. • Deep and current digital marketing subject matter expertise and professional credibility as a practitioner authority. • Ability to distinguish strong professional work from merely competent work and explain the difference clearly. • Strong understanding of digital marketing strategy, customer journeys, campaign planning, channel selection, content, performance measurement, experimentation, optimisation, and commercial decision-making. • Practical experience using generative AI and emerging tools in digital marketing workflows. • Ability to critically evaluate AI output and apply professional judgement to improve it. • Experience reviewing, developing, or contributing to professional content advantageous. • Ability to review materials for accuracy, credibility, relevance, consistency, and alignment with current industry practice. • Strong written communication skills and ability to translate complex professional judgement into concise, practical guidance. • Confidence collaborating with learning designers, academic contributors, senior stakeholders, and subject matter specialists. • Judgement and diplomacy to present practitioner perspectives where professional and academic views differ. • Ability to work within established curriculum, project, and content constraints. • Experience mentoring, developing, assessing, or evaluating marketing professionals advantageous. • Experience across both B2C and B2B digital marketing environments advantageous. • Previous marketing-team leadership, professional education, or recognised professional profile advantageous.

🏖️ Benefits

• Collaborative, people-centred performance culture. • Opportunities to contribute specialist expertise in a fast-paced, intellectually engaging environment. • Opportunity to apply current industry knowledge to professional learning experiences. • Remote contract structure with work spread across the agreed project period.