Senior Growth Lead

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peopleworth

WebsiteLinkedInAll Job Openings

1 - 10 employees

👥 HR Tech

🤝 B2B

🧘 Wellness

HR Tech • B2B • Wellness

peopleworth is a B2B consultancy that helps small and medium-sized businesses improve human capital, payroll, business operations, cybersecurity, and workplace mental health. The firm offers strategic HR and payroll management, culture and performance development, counselling and coaching, compliance and policy support, and scalable operational tools through its peopleworth Employer Group to boost efficiency, compliance, and employee wellbeing.

📋 Description

• Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment. • Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels. • Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders. • Establish and maintain a reliable single source of truth for growth performance across the portfolio. • Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows. • Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance. • Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes. • Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking. • Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data. • Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.

🎯 Requirements

• Demonstrated experience of 5 or more years in growth marketing, conversion rate optimisation, or a closely related discipline, with a strong record of improving funnel performance and commercial outcomes. • Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning. • Hands-on experience with HubSpot or a comparable CRM and marketing automation platform, including workflows, lifecycle stages, and reporting. • Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments using sound methodology. • Strong command of funnel analytics, with the ability to interrogate data, identify root causes, and turn insight into action. • Experience improving forms, applications, or conversion journeys, ideally using Typeform or similar tools. • Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows. • Confident use of AI tools to support research, analysis, content iteration, and workflow automation in a practical, results-focused way. • Experience operating effectively in startup or scale-up environments with a high degree of autonomy and pace. • Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams. • Experience in education, edtech, or learner-focused products would be advantageous. • Exposure to SQL or BI tools such as Looker, Metabase, or similar would be beneficial.

🏖️ Benefits

• Collaborative, people-centred performance culture. • Opportunities to grow in a fast-paced environment. • High ownership and visibility in a role with meaningful commercial impact. • Close collaboration with senior decision-makers and cross-functional teams.