Lifecycle Manager

🕒 4 days ago

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PerfectServe

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

⚕️ Healthcare Insurance

☁️ SaaS

💰 Private Equity Round on 2018-05

Healthcare Insurance • SaaS

PerfectServe is a healthcare technology company that specializes in clinical communication and collaboration solutions. The company provides tools to improve communication between healthcare professionals, streamline clinical workflows, and enhance patient engagement. Its products include medical answering services, provider scheduling, and a healthcare operator console, all designed to ensure effective and secure communication across care settings. PerfectServe aims to reduce administrative burdens and support provider wellness while maintaining compliance with industry regulations. Trusted by over 30,000 healthcare organizations, PerfectServe integrates with existing healthcare systems to optimize provider scheduling, improve patient and family communication, and enable virtual care.

📋 Description

• Own the lead lifecycle from marketing-accepted lead through demo requested, across both the high-velocity and the enterprise motions. • Design and run nurture programs and journeys by segment and stage that move leads toward a demo, partnering with content and product marketing for the assets. • Own segmentation, send strategy, and sequencing across email and lifecycle channels. • Manage email deliverability, sending reputation, and list health, in partnership with revenue operations on the underlying data. • Define and maintain lead scoring and stage definitions with revenue operations and sales, so MAL and Demo Requested mean the same thing to everyone. • Re-engage dormant and not-yet-ready leads rather than letting them go cold. • Own ABM programs against named target accounts, concentrated on the enterprise and acute motion. • Build and run coordinated, multi-channel account plays — email, web personalization (with the website owner), paid (with the agency), and sales outreach — that move accounts toward a demo. • Partner with the segment demand-generation owners, who set the target accounts and the messaging; you own the orchestration and the plays. • Coordinate closely with SDRs and AEs so marketing and sales plays are sequenced, not duplicated. • Operationalize intent and engagement signals (for example, from 6sense) into timely plays, using the enriched data revenue operations provides rather than owning the enrichment itself. • Measure at the account level: engagement, pipeline influenced, and demos generated. • Own the MAL-to-Demo-Requested conversion rate as the role’s primary metric. • Partner with the Website Experience & Conversion Manager on the landing pages and forms your programs drive to, so the journey stays continuous from email to page to conversion. • Find and remove friction in the path from first marketing touch to demo request. • Continuously test subject lines, offers, sequences, and play design, and act on what the data shows.

🎯 Requirements

• 3–5 years of experience in lifecycle or email marketing, demand generation, ABM, or marketing automation, in a B2B environment. • Hands-on experience with a marketing automation platform such as Pardot, HubSpot, or Marketo, building journeys, segmentation, and scoring. • Demonstrated experience designing nurture programs that move leads through a funnel to a clear conversion, such as a demo or meeting. • Experience running ABM programs and coordinating with sales on named accounts. • Familiarity with intent data and ABM platforms such as 6sense or comparable systems, as a user, with revenue operations owning the data foundation. • Comfort with CRM (Salesforce) and a clear understanding of how leads and accounts flow between marketing and sales. • Strong analytical skills: funnel and conversion analysis, segment and cohort performance, email and account-level metrics. • Working knowledge of email deliverability fundamentals. • A clear communicator who can align marketing and sales on shared definitions and coordinated plays. • Outcome-oriented; comfortable owning a number and reporting against it. • Comfort working alongside AI tools and agents to accelerate output and quality.

🏖️ Benefits

• Remote first work environment • Health, Dental, Vision, Life and Disability Insurance options available day one. • 401K - with match and immediately vested. • 17 company holidays, 2 floating holidays plus competitive paid time off policy • Internal Advancement Opportunities