Art Director, Performance Creatives

🔥 3 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Performancepixel GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

Performancepixel GmbH is a creative performance marketing agency specializing in the creation of ad creatives for Meta and TikTok. As Germany's first Creative-First agency, they aim to set new standards in performance design, focusing on elevating creative performance through data-driven strategies and high-quality designs. Their full-service approach includes comprehensive audits, tailored workshops, in-depth audience analysis, and continuous optimization to maximize campaign effectiveness across social media platforms.

📋 Description

• Develop creative strategies for client campaigns, including extensive competitor research • Analyze competitor ads to understand their structure and identify ad formats that are currently performing well • Systematically deconstruct ads, identify hooks and attention-grabbing elements, and optimize audience targeting • Analyze performance in Ads Manager, derive insights, and develop new strategies and testing approaches • Develop campaign concepts, testing strategies, and messaging approaches for clients • Lead and develop a creative team of graphic designers, motion designers, video editors, and copywriters • Ensure the quality of all advertising assets in terms of visual quality, performance, safe zones, and platform-compliant execution • Create and present creative reports and strategy presentations for clients • Continuously improve your own workflow with AI tools and share learnings with the team • Work directly with the company’s leadership team

🎯 Requirements

• 3+ years of experience in Art Direction, Creative Strategy, or Creative Lead roles in performance marketing or an agency environment • Proven experience developing ad creative concepts for Meta, TikTok, or similar platforms (REQUIRED; please demonstrate this in your portfolio) • Ability to read Ads Manager data, interpret CTR, hook rate, and ROAS, and derive strategies from these insights • Understanding of how algorithms work, what makes ads effective today, and how platforms differ from one another • Highly creative, with the ability to develop unique ideas—not copy-and-paste ads • Familiarity with tools such as Claude, Higgsfield, ElevenLabs, and comparable AI tools; primary focus on Claude, Figma, and Higgsfield • Experience leading a creative team • Ability to present creative ideas clearly and persuasively to clients • Strong interest in social ads, trends, and platform updates • German proficiency at least at C1 level • English proficiency at least at B2 level • CV and portfolio/case studies required with your application

🏖️ Benefits

• Work with one of the industry’s most advanced AI creative workflows, including Claude, Figma, and Higgsfield • Work with brands that take creative seriously, including MyMüsli, Olavson, and Elotrans • Remote-first environment with flexible working hours • Data-driven environment where every creative decision is measurable • Direct collaboration with the company’s leadership team • Urban Sports membership • JobRad bicycle leasing program • Several workations per year • Regular team events • Opportunity to make an impact: help shape the agency’s creative direction • Paid strategy case