Brand Content Strategist – Financial Services

🕒 May 20

🇺🇸 United States – Remote

💵 $73k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

💸 Financial Planning and Analysis (FP&A)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Persado

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💰 $30M Series C on 2016-04

Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.

📋 Description

• Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform • Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences • Present actionable insights and strategic recommendations to clients • Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals • Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives • Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

🎯 Requirements

• 2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry • Ability to embrace brand voice for a variety of customers • A strong ability to work across disciplines—writing, strategy, analytics, and technology • A data-driven mindset and curiosity for what drives customer engagement • Experience working with clients and/or presenting information to key stakeholders preferred • Excellent written and verbal communication skills • Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines • Comfort working both independently and collaboratively with internal teams and clients • Proficiency with Microsoft Office Excel and G suite • Experience with A/B or multivariate testing ideal • Previous work at a creative agency a plus • Experience with content management systems, HTML, graphic design and email platforms a plus

🏖️ Benefits

• Competitive and equitable compensation • Generous benefits packages globally • 401k matching (USA); Pension Scheme (Certain EU locations) • Employee Enrichment Fund to pursue a passion or upgrade your home office • Structured onboarding program • Strong emphasis on career development and mobility • Flexible time off to support work-life harmony • 2 paid Volunteer days per year and charitable donation matching • Robust Diversity, Inclusion and Belonging initiatives