Companion Animals Campaign Strategist

🔥 7 minutes ago

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🍽️ Food & Beverage

💼 Consulting

⚖️ Legal

Food & Beverage • Consulting • Legal

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• Develop campaign outreach and other strategies by identifying target audiences and conducting research to deliver successful outcomes • In collaboration with internal departments and stakeholders, engage in strategic planning aimed at removing animals from exploitative systems, such as dogs from policing and birds/snakes from “pet” stores, incorporating direction from other departments on priority issues • Design well-planned campaigns that address emerging and underrepresented companion animal issues • Recommend compelling campaign messages and vehicles that inspire change across various platforms, including media and social media channels • Monitor and analyze the effectiveness of campaigns and suggest improvements to maximize their impact, adjusting tactics based on performance and outcomes to increase our effectiveness • Monitor emerging stories and trends (e.g., K9 deaths in hot cars) and translate responses into proactive, long-term solutions • Build subject matter expertise in companion animal issues • Cultivate relationships with other organizations, experts, and allies to strengthen campaign reach and credibility • Exercise independent judgment and initiative to define problems, propose solutions, and drive measurable change for animals • Perform any other duties as assigned by the supervisor

🎯 Requirements

• Five years of related experience required, such as in veterinary, shelter or non-profit operations • Bachelor's degree or equivalent experience • This role requires a flexible, forward-thinking leader who can independently develop and implement impactful strategies to address timely companion animal concerns • Proven history of generating creative ideas and applying critical thinking to planning and execution • Ability to build productive professional relationships, encourage collaboration, and work in a solutions-oriented manner to redirect plans when needed • Excellent written and verbal communication abilities • Comfort in a fast-paced work environment • Strong organizational skills and attention to detail • Proven ability to produce exceptional, accurate research and analysis • Thorough knowledge of animal liberation issues and PETA campaigns • Demonstrated ability to make sound judgments, multitask, and work independently • Adherence to a healthy vegan lifestyle • Demonstrated ability to take initiative and follow through • Commitment to the objectives of the organization