Media Relations Coordinator

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🤝 Non-profit

🤲 Charity

🌍 Social Impact

Non-profit • Charity • Social Impact

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• To advance animal rights by generating media coverage of PETA's campaigns • To coordinate outreach and correspondence with media representatives • Prepare and service news releases and generate media coverage for PETA campaigns • Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts • Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns • Represent the organization to the media • Keep informed about PETA's work and media coverage • Keep informed about local and national news stories and track those that are relevant to PETA's campaigns • Perform any other duties assigned by the supervisor

🎯 Requirements

• Degree in a related field or equivalent experience working in a professional environment • Minimum of two years of professional working experience in public relations or the media industry • Willingness and ability to be on call and service rush news releases during weekend and evening hours • Demonstrated thorough knowledge of animal rights issues and campaigns • Proven ability to deal with a variety of people in a professional manner • Demonstrated ability to work on multiple projects simultaneously • Proven ability to take initiative and follow-through • Demonstrated ability to make sound judgments and work independently • Proven exceptional written and verbal communication skills • Proven excellent organizational skills • Proven ability to work well under pressure and meet tight deadlines • Demonstrated ability to think strategically and creatively to achieve objectives • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues • Commitment to the objectives of the organization