PR Manager

🔥 14 hours ago

🇸🇪 Sweden – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Pet Media Group (PMG)

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📦 Logistics

🍽️ Food & Beverage

💰 $12M Series A on 2019-07

Marketing • Logistics • Food & Beverage

Pet Media Group (PMG) is a leading operator of online marketplaces for pets and related goods and services. The company focuses on providing trusted platforms for pet owners to find and rehome animals, ensuring trust, safety, and convenience. PMG includes well-known brands such as Hästnet, Pets4Homes, AnnunciAnimali, PuppyPlaats, and MundoAnimalia, all of which aim to make the pet adoption process as smooth and reliable as possible. Backed by prominent European investors, PMG is dedicated to revolutionizing the pet industry through digitalization and technology, helping millions of animals find loving homes.

📋 Description

• Turn marketplace data into publishable stories about pricing, demand, breeds, puppy names and buyer preferences • Create shared research instruments using real-time data and consistent core survey questions across markets • Build and run the group editorial calendar for seven markets around seasonal news hooks • Own trust and safety transparency reporting, including blocked listings, intercepted scams, protected buyer money and illegal import patterns • Mine breeder reviews, Trustpilot and support conversations for regional human-interest stories • Serve as PMG’s press desk and own journalist relationships • Brief and equip country leads and founders as spokespeople with talking points, Q&A, data appendices and interview preparation • Scale a proven UK PR playbook across seven markets using AI tools and external support where needed

🎯 Requirements

• 5+ years in PR, communications or journalism • Preferably in-house experience • Personally landed coverage in national or major regional media • Data journalism experience is a strong plus • Track record of building stories from data rather than distributing press releases • Comfortable with spreadsheets and dashboards for data analysis and number validation • Daily active use of AI tools such as Claude or ChatGPT for research, drafting, localisation and workflow automation • Native-level English, written to a journalist-ready standard • Able to operate as a team of one, briefing agencies and freelancers and holding them accountable • Experience in a reputation-exposed marketplace or category under regulatory or campaigner scrutiny is preferable • Experience running consumer surveys with panels or survey tools is preferable • Knowledge of digital PR fundamentals, including earned links, newsjacking and syndication, is preferable • Hands-on builder mindset • Values clarity, candour and collaboration

🏖️ Benefits

• Flexible working hours • Remote-first work across Europe • Access to Stockholm HQ when desired • Opportunity to directly impact strategy and help more than 10 million people each month • Opportunity to design a new PR function across seven markets • Proprietary dataset covering millions of pet and horse transactions • Direct access to founders and country leads • Opportunity to grow within an ambitious, high-performing team • Competitive compensation • Diverse team of more than 100 colleagues across the world