Performance Ad Creative Designer

🕒 May 4

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Petra Brands

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

👥 B2C

🤝 B2B

🛒 Retail

B2C • B2B • Retail

Petra Brands is a fast-moving, purpose-led house of consumer brands and private-label operator that uses a proprietary multilevel scale engine (PetraSpark) to rapidly develop, manufacture, and scale sustainable personal care, pet, and lifestyle products globally. The company provides end-to-end capabilities — brand development, product formulation, mass manufacturing, retail execution, and shipping & logistics — and serves both direct-to-consumer channels and retail partners while emphasizing eco-friendly ingredients and certified sustainable packaging.

📋 Description

• Design static ad concepts and rapid variations for Meta, TikTok, YouTube, and Native placements. • Translate brand assets and customer pain points into ads designed to test specific hooks and buying desires. • Create "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, product-focused layouts). • Work from lean briefs to identify unique angles, creating "advertorial-style" thinking without requiring excessive direction. • Use creative testing data to refine winning concepts and sunset underperforming visuals.

🎯 Requirements

• Proven experience working with consumer brands (Health, Wellness, Beauty, or Fitness is a major plus). • A showcase of actual paid social ads rather than just general branding or web design. • Ability to discuss creative performance in the context of ROAS, CTR, and CPA. • Fluency in using AI tools to increase speed, volume, and creative range. • An understanding of what feels "natural" in a social feed vs. what feels like an overproduced commercial.