Senior Product Marketing Manager – Healthcare

November 20

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Phamily

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Healthcare Insurance • SaaS

Phamily is an industry-leading in-house Chronic Care Management (CCM) and Proactive Care platform. The company supports health systems and medical groups nationwide by launching scalable in-house CCM service lines. This enables proactive patient support between visits and delivers sustainable monthly reimbursement without the need for outsourcing. Phamily is known for its cutting-edge technology that improves patient wellness, delivers superior preventative care, and maximizes organizational sustainability. The platform documents care management seamlessly and provides smart care plan templates. Catering to 20+ specialties across 33 states, Phamily enhances patient experience with high engagement rates and reduces hospitalizations significantly. With Phamily, organizations can manage 500 patients per full-time clinical worker, generating substantial revenue and profit.

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Build and lead Phamily’s enterprise product marketing function, establishing the frameworks, tools, and processes for how we position, launch, and enable. • Define and refine enterprise buyer personas, segmentation, and messaging. Go deep on the tactical and strategic challenges these stakeholders face and how we help. • Partner with product, solutions, and go-to-market teams to translate features and capabilities into compelling, benefit-led narratives with consistent messaging. • Lead GTM planning for product launches— aligning cross-functional teams on positioning, pricing, messaging, and enablement. • Equip teams with best-in-class enablement materials. • Develop competitive intelligence on key players in the care management and digital health ecosystem to inform strategy and differentiation. • Influence roadmap and strategy by serving as the voice of the market — ensuring our product evolution aligns with SMB and enterprise customer needs and industry direction.

🎯 Requirements

• 7+ years of experience in B2B SaaS marketing, with 4+ years in product marketing focused on healthcare buyers. • Proven success in building or scaling product marketing processes in a growth-stage or enterprise SaaS environment. • Strong understanding of the healthcare landscape — health systems, payers, value-based care models, and operational workflows. • Demonstrated ability to partner with product and sales leadership to drive go-to-market alignment and measurable revenue impact. • Exceptional written and verbal communication skills, with an ability to craft clear, strategic messaging for executive audiences. • Experience creating enablement and launch assets that directly support enterprise deal cycles. • An analytical and data-driven approach to decision-making. • Experience with CRM, marketing automation, and enablement tools (e.g., Salesforce, HubSpot, etc). • Strong project management skills (we use Asana) and comfort with Microsoft Excel.

🏖️ Benefits

• $120-$145k annually - Potential to earn equity based on performance • Remote-friendly work environment • Medical, dental, and vision coverage for employees and dependents at a nominal cost • Paid maternity leave • FSA and Dependent Care account options • 401(k) Eligibility after 6 months of full-time employment • Collaborative, mission-driven work environment