Paid Search/SEO, Paid Social Media Manager

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PharmaForceIQ

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

☁️ SaaS

📣 Marketing

Healthcare • SaaS • Marketing

PharmaForceIQ is a healthcare-focused software platform that helps pharmaceutical and biotech commercial teams engage health care professionals (HCPs) using real-time, signal-driven "optichannel" orchestration. Their platform ingests behavioral and clinical signals (e. g. , lab results, publication downloads, searches), recommends next-best actions, and deploys coordinated digital and field outreach across many touchpoints within 24–48 hours. PharmaForceIQ emphasizes NPI-level script attribution and live dashboards that tie each touchpoint to prescription (Rx) lift, enabling fast, measurable ROI, reduced wasted media spend, and closer alignment between field and marketing. The company serves HCP and DTC marketers, medical affairs, sales, and data/IT leaders at pharmaceutical companies and positions itself as a rapid, AI-enabled alternative to traditional omnichannel systems.

📋 Description

• Lead the planning, execution, and optimization of integrated campaigns across Google Ads, Microsoft/Bing Ads, and major Paid Social platforms (e.g., LinkedIn, Meta) for HCP, patient, and caregiver audiences. • Oversee end-to-end campaign setup, including keyword strategy, SEO best practices, ad copy development, audience targeting, bid management, and budget pacing for both search and social channels. • Drive SEO strategy through technical audits, on-page optimization, and content recommendations to improve organic search visibility for key therapeutic areas. • Manage daily, weekly, monthly, quarterly, and annual reporting on channel performance, including QBR and EOY analysis. Analyze data to identify trends, optimization opportunities, and cross-channel performance insights. • Ensure all campaigns are executed in strict alignment with pharma regulatory guidelines, brand requirements, and internal quality standards. • Collaborate with strategy, analytics, creative, and client-facing teams to align campaign goals with broader business objectives. • Review, coach, and support team members in execution quality, workflow management, and professional development. • Develop process improvements, testing frameworks (A/B testing across platforms), and reporting enhancements to improve efficiency and performance. • Monitor industry trends, platform updates, and competitive activity to keep campaign strategies current and effective.

🎯 Requirements

• Minimum 4–6 years of experience in paid search, SEO, paid social, or performance marketing. • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. • Strong working knowledge of Google Ads, Microsoft/Bing Ads, and major Paid Social platforms. • Solid understanding of SEO best practices, keyword research, and on-page optimization. • Experience managing budgets, bids, audience segmentation, and multi-channel campaign optimization. • Advanced Excel skills and comfort with reporting tools, dashboards, and data analysis. • Ability to analyze performance metrics such as CTR, CPC, conversions, engagement rate, impression share, and ROAS.

🏖️ Benefits

• fully remote work environment • a collaborative and growing workforce • opportunity to support meaningful work in life sciences marketing