Industry Marketing Lead – Franchises

🔥 12 hours ago

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Pilot.com

51 - 200 employees

💸 Finance

🤝 B2B

☁️ SaaS

Finance • B2B • SaaS

Pilot. com is a leading provider of back-office services for startups and small businesses in the United States. Specializing in bookkeeping, CFO services, and tax preparation, Pilot. com offers tailored financial solutions to help businesses establish a strong financial foundation and achieve sustainable growth. Their expertise extends to various industries, including consumer goods, retail, and professional services. With a team of over 250 US-based accountants and finance specialists, Pilot. com is dedicated to delivering scalable and tech-forward solutions, ensuring seamless integration with existing business tools. They are renowned for their deep industry knowledge and commitment to client success.

📋 Description

• Drive awareness, demand generation, and revenue growth within the franchise ecosystem • Develop and execute Pilot's franchise industry marketing strategy • Build industry-specific messaging and value propositions • Design and execute integrated campaigns that generate pipeline • Create content and establish Pilot as a trusted voice in franchise finance

🎯 Requirements

• 7-10+ years of experience in B2B marketing, vertical marketing, product marketing, or demand generation to franchises • Expertise of franchise economics, franchise operations, and multi-unit business models • Experience working with franchise associations and industry events • Experience marketing to franchise businesses, multi-location operators, SMBs, or professional services organizations

🏖️ Benefits

• Competitive benefits package including additional wellness benefits • Flexible vacation/time-off policy • All federal holidays are observed • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks • 401(k) plan

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