Director, Revenue Marketing – Demand Generation

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Pine Services Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2021

🤝 B2B

🏢 Enterprise

☁️ SaaS

B2B • Enterprise • SaaS

Pine Services Group is a long-term global holding company within Evergreen Services Group that partners with, acquires, and supports ERP and technology-enabled services businesses. It preserves the identity and independence of portfolio companies while providing financial clarity, strategic and operational support (recruiting, sales/marketing, infrastructure), and a peer community to drive sustainable, long-term growth for firms focused on ERP systems, business applications, and managed IT services.

📋 Description

• Own the marketing motion that produces qualified meetings and pipeline • Responsibilities include ICP definition and segmentation • Target account campaigns by buyer persona, business need, and pain point • Campaigns aimed at financial, operational, and executive decision-makers in complex mid-market businesses • Webinar, event, partner, referral, and customer-proof campaign support • Practical testing of channels that can create revenue, not vanity metrics • Clear reporting on qualified meetings, sales-accepted opportunities, pipeline sourced and influenced, and conversion • Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools • Create and manage content that helps the sales team win business • Work directly with the Director of Sales and the sales team to make outbound and account-based selling more effective • Own the marketing side of CRM hygiene, attribution, campaign tracking, and reporting • Improve the company's digital presence with a focus on conversion and commercial relevance

🎯 Requirements

• 5-10+ years of B2B marketing experience, ideally in enterprise software, B2B SaaS, workflow software, tech-enabled services, professional services, or another complex B2B environment • Strong demand generation and revenue marketing orientation • A track record of creating pipeline for sales teams, not just producing brand awareness • Strong writing and positioning skills • Ability to translate technical or complex products and implementation-led offerings into clear buyer-facing messaging • Strong commercial judgment and the ability to quickly learn a complex B2B category • Hands-on CRM and marketing automation experience • Strong fluency with AI tools, workflow automation, and modern marketing software • Experience using tools, templates, workflows, and automation to operate with high leverage and limited headcount • Creativity and resourcefulness in generating demand without relying on large paid-media budgets • Experience partnering closely with sales leadership and front-line sellers • Strong analytical instincts around funnel performance, attribution, and conversion • Enough strategic ability to define the plan and enough humility and energy to execute it personally • Comfort in a PE-backed or performance-oriented environment • High urgency, high ownership, and low ego.

🏖️ Benefits

• Health insurance • Professional development