Senior Performance Marketing Manager – Full Funnel

🕒 April 24

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plancraft

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

⚡ Productivity

🏢 Enterprise

💰 Series A on 2024-06

SaaS • Productivity • Enterprise

Plancraft is a cloud-based software solution tailored for craftspersons and construction businesses. It is designed to streamline and digitize various aspects of administrative work such as project planning, time tracking, document creation, and communication between the site and the office. Plancraft enables users to manage offers, confirmations, delivery notes, and invoices with ease. It also facilitates the capturing of work hours on-site and offers real-time data synchronization. This software is particularly suitable for trades including painting and varnishing, roofing, landscape construction, carpentry and joinery, and more.

📋 Description

• Own and build PORTA’s performance marketing engine from the ground up • Develop and scale a full-funnel growth system that drives efficient pipeline generation • Identify and test new channels, audiences, and messaging to find product-market fit • Drive international market expansion, including market prioritization and localization • Continuously optimize campaigns, budgets, creatives, and funnels based on performance • Design and execute structured experiments across the funnel • Build reporting and dashboards that connect marketing performance with revenue outcomes • Collaborate closely with Product, Brand, Content, Sales, and RevOps • Introduce scalable processes, automation, and best practices as the system grows

🎯 Requirements

• 4+ years in performance marketing, ideally in fast-paced or high-growth environments • Strong expertise across key performance marketing channels (e.g. Google Ads, Meta, TikTok, Programmatic) • Proven track record of managing and scaling campaigns and budgets • Ability to build and scale performance marketing setups from scratch (0→1) • Track record of launching products or entering new markets in competitive environments • Ability to identify, validate, and scale new acquisition channels and growth levers • Deep understanding of full-funnel metrics (lead → MQL → revenue) and performance optimization • Strong command of analytics and tracking tools (e.g. GA4, Google Tag Manager) • Solid understanding of attribution models and performance measurement • Strong testing mindset with hypothesis-driven experimentation approaches • Strong analytical mindset with the ability to interpret complex datasets • Structured, proactive, and solution-oriented way of working • Clear and effective communication across different stakeholders • High level of ownership, autonomy, and accountability • Excellent communication skills in English (C1/C2 level)

🏖️ Benefits

• Team Spirit: Four major team event weeks per year, casual monthly on-site and remote formats, strong recognition culture • Ownership: Empowered to make meaningful decisions and drive real impact • Learning & Growth: Personal learning budget and targeted enablement formats • AI Enablement: Internal tools and workflows are AI-enabled, including ChatGPT+ license • Tech & Tooling: MacBook, premium headphones, and all necessary hardware and tools • Flexibility: Work where you are at your best, with options to work abroad worldwide up to 2 months • Recharge: 30 vacation days per year plus Dec 24th off, subsidized Urban Sports Club membership • Mobility: Lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard"