CRM Analyst, Inbound Marketing

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November 25

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Planeta Kids Eventos

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B2C • B2B

Planeta Kids Eventos is a São Paulo-based chain of children's party buffets that creates themed, full-service celebrations for families and corporate clients. With multiple units across the city, they offer personalized décor, supervised play areas with toys and attractions, catering tailored for children and adults, modern AV and entertainment equipment, and dedicated event staff. The company emphasizes turnkey event planning, memorable experiential design, and franchise growth, positioning itself as a market-leading provider of children's parties and related events.

11 - 50 employees

Founded 2008

👥 B2C

🤝 B2B

📋 Description

• Define, configure and develop lead scoring: develop and refine criteria to assign scores to leads based on specific behaviors, content interactions and other indicators of interest; • Configure and implement the systems and tools required for effective lead scoring; • Analyze results and adjust the lead scoring methodology as needed to optimize lead qualification; • Monitor lead database import and segmentation: ensure the lead base is up to date and segmented according to defined criteria to optimize marketing strategies; • Monitor the Inbound funnel: operate and manage marketing automation tools and other supporting tools to track the Inbound funnel, ensuring process flow and efficiency; • Work on CRM processes from both technical and business perspectives; • Support campaign planning and execution, gathering and creating briefings with the team involved in the project; • Plan CRM drip programs and actions to meet client needs; • Analyze data to optimize results; • Implement relationship/engagement strategies; • Manage and standardize UTMs, ensuring more effective campaign tracking in Google Analytics and Marketing Cloud; • Monitor CRM operation in Google Analytics to ensure proper tagging and tracking for email operations; • Create sales funnels and automations for opportunities managed in the CRM; • Integrate marketing automation tools with the CRM; • Handover leads and provide feedback between marketing and sales; • Monitor campaign KPIs (open rate, conversion, churn, LTV, NPS, etc.).

🎯 Requirements

• Experience with CRM tools (HubSpot, RD Station, Dynamics, etc.).