UA Manager

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August 20

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Plummy Games

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The PLUMMY team lives by the spirit of unity and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

11 - 50 employees

💰 $6M Seed Round on 2022-11

📋 Description

• Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Google Ads, AppLovin, etc. • Test new campaign types, networks, markets and creatives to profitably expand our marketing mix • Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals • Analyze campaign performance data to optimize ROAS, utilizing tools like AppsFlyer for effective tracking and reporting • Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy • Collaborate with our creative, data and product teams to ensure our business goals are achieved

🎯 Requirements

• 2+ years of hands-on experience in user acquisition for mobile games • Experience running campaigns for IAP-monetized games • Bonus: experience with puzzle games • Familiarity managing multiple mobile ad networks (SANs and video networks) • Proficiency with user acquisition analytics tools (e.g., AppsFlyer) • Strong proficiency in data analysis and crafting comprehensive reports • Solid understanding of best practices and methodologies in user acquisition • Fluent in English, both spoken and written

🏖️ Benefits

• Remote-first approach with various collaboration models • Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer • Work alongside experienced, like-minded professionals with an opportunity for fast professional growth • Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project • A standard 5-day workweek, synced with the GMT+3 time zone • 20 business days of paid vacation, with the option to take single days off from this amount • Public holidays based on your country of residence • 5 sick days per year for health-related needs - no doctor’s note required • Moldova-based? You’ll work from our office and will be covered with full IT Park social benefits • Estonia-based? You’ll get a full employment contract under Estonian law