External Communications Strategist

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PMI

WebsiteLinkedInAll Job Openings

1 - 1 employees

📚 Education

🤝 Non-profit

Education • Non-profit

PMI is the Project Management Institute, a global nonprofit professional association that sets standards, provides education and credentials, and supports the practice of project and program management. PMI offers widely recognized certifications (PMP, CAPM, PMI-ACP, PMI-CPMAI, and others), publishes standards and guides such as the PMBOK Guide, runs training, events, research and thought leadership, and provides digital tools and enterprise solutions (e. g. , PMI Infinity) and membership services to a community of project professionals (noted as more than 800,000 members).

📋 Description

• The External Communications Strategist III is responsible for driving earned media opportunities and narrative enablement in support of PMI’s corporate reputation, thought leadership, and strategic priorities. • Collaborate with PR agency to identify story opportunities and develop timely, compelling pitch angles aligned to priority narrative beats for both B2B and consumer audiences. • Maximize PR agency performance helping to sharpen briefs, challenge thinking, and ensure proactive, high-quality execution against PMI’s strategic communications goals. • Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements. • Use media intelligence and performance insights to identify narrative opportunities and gaps, and to refine story angles and pitching strategy. • Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments. • Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach unaware or new audiences. • Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end. • Identify and shape thought leadership platforms that reinforce priority narratives and differentiate PMI’s point of view. • Lead efforts for defined corporate message houses, ensuring they reflect evolving business priorities and external context. • Define what is included in narrative-specific enablement kits and proactively distribute to internal stakeholders and executives. • Work closely with Director of PR & Communications, Marketing, regional teams, and agency partners to ensure narrative consistency and executional excellence across external touchpoints. • Influence senior stakeholders and cross-functional partners to align on narrative, timing, and external positioning.

🎯 Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field (or equivalent experience). • 8-10+ years of experience in corporate communications, PR, or earned media–focused roles. • Demonstrated experience partnering with and managing PR agencies to drive earned media outcomes. • Proven track record of developing and executing proactive earned media or external engagement strategies tied to corporate narratives. • Experience operating with senior-level autonomy and judgment in complex, matrixed organizations. • Strong earned media instincts with the ability to translate narrative strategy into executable story angles. • Excellent written and verbal communication skills; able to distill complex topics into clear, compelling messages. • High judgment and discretion; comfortable operating in reputationally sensitive areas. • Strong stakeholder management and cross-functional collaboration skills. • Highly organized, self-directed operator with strong prioritization and follow-through. • Ability to anticipate needs, proactively identify opportunities, and execute with minimal oversight. • Stakeholder management is paramount; ability to influence senior stakeholders and drive alignment on narrative direction and recommendations. • Strategic, analytical mindset with the ability to use insights and reporting to optimize external communications strategy and outcomes. • Proficiency in the business language for PMI (English).

🏖️ Benefits

• Possible travel up to 5%