Regional Head of Marketing, APAC

Job not on LinkedIn

🔥 7 hours ago

🇸🇬 Singapore – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

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Logo of PMI

PMI

1 - 1 employees

📚 Education

🤝 Non-profit

Education • Non-profit

PMI is the Project Management Institute, a global nonprofit professional association that sets standards, provides education and credentials, and supports the practice of project and program management. PMI offers widely recognized certifications (PMP, CAPM, PMI-ACP, PMI-CPMAI, and others), publishes standards and guides such as the PMBOK Guide, runs training, events, research and thought leadership, and provides digital tools and enterprise solutions (e. g. , PMI Infinity) and membership services to a community of project professionals (noted as more than 800,000 members).

📋 Description

• Execute the regional marketing strategy and development plans to generate regional revenue and drive conversions • Collaborate with Brand & Product Marketing to activate regional programs • Identify regional growth opportunities, customer segment trends, and competitive activities • Improve campaigns and drive performance marketing with Growth Marketing and cross-functional leaders • Establish sales enablement activities and support new sales pipeline growth with sales teams • Manage direct agency relationships for localized campaign design and implementation • Serve as the central regional marketing contact and escalate to the Regional MD • Customize marketing assets for local markets • Provide line management support, coaching, development, guidance, and escalation for Regional Marketing • Define locally meaningful activities focused on PMI awareness and lead generation • Develop KPIs and goals, track marketing performance, report against objectives, and recommend adjustments • Analyze regional trends and future opportunities with the Growth Marketing lead and PMI analytics team • Establish regional marketing operational processes, field marketing support, and team coordination • Maintain knowledge of PMI strategy, solution capabilities, strategic direction, and team capabilities • Build relationships with global business teams and stakeholders • Adopt relevant Marketing Technology and Operations processes and governance

🎯 Requirements

• Bachelor’s degree in marketing or equivalent; MBA preferred • Minimum of 10 years of marketing experience; regional or global experience required • Experience working in a sales environment in a growing global organization or similar product environment • Ability to develop high-level marketing strategies • Solid understanding of the technical, financial, and operational elements of the organization • Track record of successful vendor management • Ability to effectively collaborate across the organization as well as with external partners • Knowledge of marketing and relationship management tools and techniques with the ability to present and apply them in an association environment and externally on senior management and top executive level • Excellent interpersonal and teamwork skills, including demonstrated team-based operational and strategic results, with the ability to lead, retain, and progress staff • Experience working in an agile, dynamic, and customer-centric environment • Excellent communication, collaboration, presentation, and negotiation skills • Proficiency in the business language- English • Possible travel up to 25%

🏖️ Benefits

• Possible travel up to 25%

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