Senior Copywriter

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PMI

WebsiteLinkedInAll Job Openings

1 - 1 employees

📚 Education

🤝 Non-profit

Education • Non-profit

PMI is the Project Management Institute, a global nonprofit professional association that sets standards, provides education and credentials, and supports the practice of project and program management. PMI offers widely recognized certifications (PMP, CAPM, PMI-ACP, PMI-CPMAI, and others), publishes standards and guides such as the PMBOK Guide, runs training, events, research and thought leadership, and provides digital tools and enterprise solutions (e. g. , PMI Infinity) and membership services to a community of project professionals (noted as more than 800,000 members).

📋 Description

• Own the strategic copy direction for integrated campaigns, GTM launches, brand initiatives, and priority activations. • Turn positioning, audience tension, market context, and performance insight into campaign narratives that connect the funnel from first hook to final conversion. • Develop reusable messaging frameworks, value propositions, audience messaging matrices, product narratives, proof-point hierarchies, taglines, voice guidance, templates, and copy guardrails that help teams communicate with clarity, consistency, and brand discipline. • Use sound creative judgment to identify where AI can support ideation, synthesis, versioning, testing, workflow efficiency, and scalable team adoption. • Translate audience insights, needs, motivations, barriers, and decision drivers into messages that earn attention, build relevance, and move people to act. • Adapt core creative ideas across social, short-form video, CRM/lifecycle, web, landing pages, events, thought leadership, partner materials, and emerging formats. • Partner with cross-functional marketing teams to understand CTR, engagement, retention, conversion, audience response, and brand impact.

🎯 Requirements

• Bachelor’s degree in English, Communications, Marketing, Journalism, Creative Writing, or a related field, or equivalent professional experience. • 7–10+ years of copywriting experience in brand, campaign, product marketing, integrated marketing, agency, or in-house creative environments. • Demonstrated experience leading strategic copy development for major campaigns, brand platforms, product launches, portfolio-level messaging systems, or integrated marketing programs. • Proven experience developing messaging frameworks, audience messaging matrices, brand voice guidelines, product narratives, campaign platforms, or scalable copy systems. • Strong portfolio demonstrating original creative thinking, strategic messaging development, audience-specific copy development, and versatility across channels, audiences, and brand voices. • Experience tailoring messaging across multiple audience types, including consumer, member, community, enterprise/business, partner, regional, and internal audiences. • Hands-on experience using AI tools in creative workflows, with curiosity and practical experience testing ways AI can accelerate ideation, drafting, versioning, refinement, and workflow efficiency. • Experience mentoring writers, guiding cross-functional contributors, reviewing agency work, or providing editorial leadership across teams. • Experience working in complex organizations with multiple products, audiences, regions, stakeholders, and business models preferred. • Exceptional copywriting and editing skills, with the ability to develop brand-level ideas, product messaging, campaign language, and high-priority copy. • Strong understanding of brand strategy, positioning, integrated marketing, and audience-led messaging. • Audience-obsessed thinker who can translate customer insight, motivations, barriers, and decision drivers into compelling messaging systems. • Ability to tailor messaging across variety of audiences while maintaining brand consistency. • Ability to turn complex products, ideas, and business priorities into clear, compelling, audience-relevant language. • Ability to build scalable messaging systems, not just individual copy assets. • High fluency with AI-assisted creative workflows, with the curiosity and scrappiness to test new tools, identify practical use cases, and help evolve how copy work gets done. • Strong hands-on writer with the judgment to know when to create foundational language directly and when to build systems that help others execute. • Strategic thinker with strong marketing acumen, creative instincts, editorial judgment, and problem-solving skills. • Strong collaborator who can partner across Creative, Product Marketing, Integrated Campaigns, Lifecycle/CRM, Social, Events, Web, Regional Marketing, Community, Partnerships, Product, Creative Operations, and agency teams. • Comfortable with ambiguity, energized by change, and able to bring structure to complex creative challenges. • Excellent written and verbal communicator. • Fluent in English, PMI’s business language.

🏖️ Benefits

• Travel up to 10%