PM Pediatric Care
Healthcare Insurance • Education • Wellness
PM Pediatric Care is a healthcare provider specializing in pediatric urgent care and comprehensive behavioral health services for children and young adults aged 5-26. The company offers convenient, top-quality, evidence-based medical care with services that include virtual visits, medication management, and psychiatric services. Additionally, PM Pediatric Care provides educational resources for parents and caregivers and works closely with schools to improve K-12 student outcomes with full-spectrum physical and mental health programs. They also have strategic partnerships with leading health systems and provide professional development for clinicians.
Digital Marketing Director
Job not on LinkedIn
November 5
PM Pediatric Care
Healthcare Insurance • Education • Wellness
PM Pediatric Care is a healthcare provider specializing in pediatric urgent care and comprehensive behavioral health services for children and young adults aged 5-26. The company offers convenient, top-quality, evidence-based medical care with services that include virtual visits, medication management, and psychiatric services. Additionally, PM Pediatric Care provides educational resources for parents and caregivers and works closely with schools to improve K-12 student outcomes with full-spectrum physical and mental health programs. They also have strategic partnerships with leading health systems and provide professional development for clinicians.
📋 Description
• Serve as digital marketing SME, partner with program leads and marketing colleagues on areas of improvement to digital properties. • Lead implementation of initiatives. • Serve as internal steward for PM Pediatric Care's digital acquisition funnel. • Work with creative colleagues to maintain quality and visibility of digital ads. • Advise team members on best practices for digital marketing and SEO. • Serve as key operator of Hubspot platform. • Recommend new automations and programs to leverage our platforms. • Direct the distribution of e-newsletters, e-promotions, and SMS campaigns. • Establish measurable lead generation programs to drive new patient volume. • Foster and maintain relationships with internal and external technology teams.
🎯 Requirements
• Degree in Marketing, Advertising, Communications, or related field • Minimum 7-10+ years of relevant professional experience • 5-7+ years of Hubspot experience • Excellent understanding of PPC and organic search concepts • Knowledge of basic HTML and CSS for website and email • Demonstrated skills, knowledge, and experience in digital marketing • Computer literacy in Microsoft Office suite • Excellent written and verbal communication skills • Strong time management skills and ability to balance independent work with coaching/growing team members
🏖️ Benefits
• Health insurance • Flexible work arrangements • Professional development opportunities
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