Senior User Acquisition Manager

🔥 18 hours ago

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Pocket Worlds

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51 - 200 employees

We build worlds. Pocket Worlds is a metaverse company that focuses on the power of play and creativity to connect people. We build deep, rich worlds that are social by design and last for decades.

📋 Description

• Own performance of your channels (Google, ASA, TikTok): strategy, structure, budgets, bidding, creative direction, and results • Scale monthly spend to $500k+ while holding payback targets. • Identify and open new channels and geos; kill what doesn't work. • Run structured creative testing loops with our creative team. • Master our measurement stack: Singular MMP plus our own BigQuery-based attribution and LTV models. • Work directly with our data team to sharpen LTV curves, payback models, and geo/platform-level unit economics. • Manage and hold accountable any external partners (agencies, vendors, pLTV/ML partners). • Report performance to the CEO with specific numbers and clear recommendations.

🎯 Requirements

• Proven experience managing $500k+/month in mobile UA spend, ideally well beyond. • Deep hands-on expertise in Google App Campaigns, Apple Search Ads, and TikTok. • Fluency in mobile measurement: SKAN/AAK, MMPs, VO/AEO optimization, and incrementality. • A hunter's instinct backed by total command of the current market. • AI as a force multiplier: one person running multiple channels at this scale is only possible with aggressive AI leverage. • Extreme ownership. You don't wait for direction, you bring the plan. • Experience in mobile games, social apps, or virtual economies is a strong plus.

🏖️ Benefits

• Heavily incentivized to succeed • Compensation is structured so that if you scale this profitably, you win big alongside us.