Director – ECommerce

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POLYWOOD®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1990

🏭 Manufacturing

🛍️ eCommerce

👥 B2C

Manufacturing • eCommerce • B2C

POLYWOOD is a U. S. -based maker of durable, low-maintenance outdoor furniture engineered from proprietary polymer lumber and weather-resistant materials. Founded in 1990 and manufactured in facilities in Indiana and North Carolina, POLYWOOD offers Adirondack chairs, dining sets, deep seating, planters, in-pool furniture and accessories, marketed directly to consumers through its website and showrooms. The company emphasizes sustainability and long-lasting performance with product technologies and warranties (ClimateTuff™, Solidcore™, ColorStay™, POLYWOOD Select™) that resist splintering, rot, fading, and extreme weather.

📋 Description

• Own the E-Commerce P&L including budgeting, forecasting, and accountability for revenue, margin, and operating expenses across the DTC channel. • Define and execute the long-term digital strategy and roadmap aligned with company objectives and market opportunity. • Direct overall site taxonomy, navigation, and user experience to maximize product discoverability and streamline the path-to-purchase. • Establish and enforce best practices for online product lifecycle management including SKU enrichment, categorization, and data integrity. • Lead site UX development by partnering with design, reviewing key customer flows, and participating in testing to ensure a frictionless shopping experience. • Own the Conversion Rate Optimization (CRO) strategy including goal setting, resource allocation, and oversight of the testing roadmap across all funnels. • Drive advanced personalization and recommendation engines (Dynamic Yield, Nosto, Bloomreach) to deliver individualized experiences at scale. • Utilize advanced analytics tools (GA4, Looker Studio) to identify systemic friction points and define high-impact improvements. • Direct planning and flawless execution of seasonal launches, sitewide promotions, and major product rollouts. • Conduct QA/UAT to verify product data accuracy, SEO tagging, and technical functionality across desktop and mobile platforms. • Partner with Creative, Product, Marketing, Finance, and Operations to align priorities and execute against a clear e-commerce roadmap.

🎯 Requirements

• 8+ years of progressive E-Commerce leadership experience, with at least 3 years in a Director or Senior Manager capacity, preferably within a high-growth DTC brand. • Proven track record of owning P&L performance and successfully scaling a multi-million dollar e-commerce business. • Exceptional leadership skills with experience building, coaching, and managing high-performing teams. • Mastery of digital shopping behavior, advanced funnel optimization, and interpreting complex analytics to inform strategic investment decisions. • Bonus Skills: • Experience implementing advanced personalization engines and testing platforms. • Deep technical familiarity with e-commerce platforms, integrations, and digital optimization tools. • Experience leading large-scale digital transformations or platform migrations.

🏖️ Benefits

• Valued Contribution: You own and scale a critical revenue channel that directly impacts company growth. • Strategic Influence: Shape the long-term digital roadmap and customer experience strategy. • Cross-Functional Impact: Partner with leaders across Creative, Marketing, Finance, Product, and Operations. • Purpose Driven Growth: Help build a sustainable brand that connects customers to products designed to last for generations.