Social Media, Community Manager

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POLYWOOD®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1990

🏭 Manufacturing

🛍️ eCommerce

👥 B2C

Manufacturing • eCommerce • B2C

POLYWOOD is a U. S. -based maker of durable, low-maintenance outdoor furniture engineered from proprietary polymer lumber and weather-resistant materials. Founded in 1990 and manufactured in facilities in Indiana and North Carolina, POLYWOOD offers Adirondack chairs, dining sets, deep seating, planters, in-pool furniture and accessories, marketed directly to consumers through its website and showrooms. The company emphasizes sustainability and long-lasting performance with product technologies and warranties (ClimateTuff™, Solidcore™, ColorStay™, POLYWOOD Select™) that resist splintering, rot, fading, and extreme weather.

📋 Description

• Develop and execute social media strategies that drive brand awareness, engagement, community growth, and business objectives across POLYWOOD, Trex Furniture, our commercial program, and dealer social channels. • Manage day-to-day content planning, publishing, and channel performance across Instagram, Facebook, TikTok, Pinterest, and emerging platforms. • Bring brand strategy to life, partnering with our internal creative team and external agency to produce social-first assets across formats and platforms that build the brand story, not just product visibility. • Own the social content calendar across seasonal tentpoles, product launches, brand and partner campaigns, and cultural opportunities. • Lead social listening efforts to monitor brand sentiment, customer feedback, competitor activity, and emerging conversations. • Manage community by responding to comments, DMs, and conversations in a way that builds relationships and reflects the brand voice. • Stay ahead of trends, bringing platform shifts, format trends, and cultural moments to the team before the agency does. • Partner with Paid Media on what's working organically and worth amplifying, and with our Influencer & PR Manager on how creator content lives across our owned feeds. • Build and manage community programs that encourage brand loyalty, advocacy, and user-generated content. • Support community experiences, events, trade shows, local activations, and experiential marketing initiatives.

🎯 Requirements

• 3 to 5 years of experience managing brand social media and community programs, ideally at a consumer brand or in an agency working on consumer brand accounts • Deep platform fluency across Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging channels, with a real point of view on what makes a brand worth following on each • Experience building and engaging brand communities, both online and through events, activations, partnerships, or experiential marketing programs • A brand-builder mindset, you understand the difference between a post that gets likes and a feed that builds a brand, and you can make the case for both • Strong writing chops, you can write a caption that sounds like a person, a brief that sounds like a strategist, and a DM to the CEO with the same clarity • Comfortable with the tactical side of the role: content calendars, publishing tools, community management platforms, social listening, event coordination, and performance dashboards • Exposure to social tools like Sprout, Later, Dash Hudson, Brandwatch, or similar platforms • An aesthetic eye and cultural fluency, you understand visual storytelling, know what stops the scroll for both a new-to-brand and existing audience, and have a real point of view on where lifestyle culture is heading • Strong interpersonal skills with the ability to build relationships with customers, creators, influencers, dealers, partners, and community stakeholders • Bonus: experience in home, lifestyle, or design-adjacent categories.

🏖️ Benefits

• POLYWOOD is an equal opportunity employer