Senior Analytics Specialist – Digital Media Tracking Expert

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🕒 April 2

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port-neo - THE CX-AGENCY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🤝 B2B

🏢 Enterprise

B2B • Enterprise

port-neo - THE CX-AGENCY is a German customer experience (CX) and digital marketing agency with over 20 years of experience. They design data-driven, empathy-led digital concepts, platforms and CX strategies tailored to service and enterprise clients, combining CX management, PX (product experience) work and digital technologies to improve customer journeys and touchpoints. Port-neo operates multiple German offices (Stuttgart, Berlin, Munich, Cologne, Ulm), publishes a CX Lounge talk and blog, and lists clients such as EnBW, Škoda, Allianz and AOK.

📋 Description

• Implementation, configuration, and maintenance of analytics solutions and tracking setups, in particular with Google Analytics. • Ideally, knowledge of Adobe Analytics, Matomo, or eTracker. • Analysis of user behavior and deriving actionable recommendations to optimize websites and digital campaigns (e.g., conversion rate or funnel optimizations). • Building reports and providing recommendations tailored to the diverse needs of our clients. • Close collaboration with internal teams and clients to understand and implement individual requirements. • Independent planning and execution of A/B/n tests, for example with Adobe Target. • A workplace you can largely shape yourself and where you can set your own areas of focus.

🎯 Requirements

• Very good knowledge of implementing and using Google Analytics (client-side and server-side), including Tag Manager • Good to very good knowledge of A/B testing • Strong analytical thinking and the ability to interpret complex data and convert it into actionable insights • Team player with good communication skills to work effectively with various stakeholders and clients • Passion for digital marketing and a continuous drive for professional development • Strong interest in AI and the opportunities it enables (e.g., predictive analytics) • Curiosity and eagerness to try new approaches • German language skills at a minimum C1 level to advise our clients.

🏖️ Benefits

• Tailored training and development opportunities through internal knowledge transfer as well as a training budget per area of expertise. • A fair home-office policy and flexible working hours. • A supportive work environment with weekly one-on-one meetings with your manager. • JobRad (company bike), public transport ticket, non-cash benefits, or Urban Sports Club membership can be part of your individual benefits package. • Enjoy team events, Christmas parties, and port-neo merchandise 🎉