Content Marketing Manager

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Portless

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eCommerce • Logistics • Fintech

Portless is a logistics and fulfillment platform that specializes in direct-to-consumer (DTC) e-commerce shipping, allowing businesses to fulfill orders directly from China to their customers' doorsteps. By streamlining shipping processes and reducing costs, Portless improves margins and cash flow for its clients, enabling them to respond efficiently to actual customer demand. The company also offers integrations with popular e-commerce platforms, making international shipping seamless and effective.

11 - 50 employees

🛍️ eCommerce

💳 Fintech

📋 Description

• Program ownership: Design, implement, and continually iterate on the content strategy for Portless. Develop and maintain our editorial calendar and project management processes. • Drive channel performance: Define, track, and continually exceed content KPIs that have a direct impact on our funnel and guide budget allocation to ensure we are maximizing impact and spend • Work closely with subject matter experts from around the company to identify and build up thought leaders and develop the most reputable content possible. • Deeply understand our ICP and conduct audience and competitor research. Stay on top of Ecommerce and logistics industry developments, news, and trends so that we publish content that resonates with the Ecommerce market • Collaborate with external contributors – partners, freelancers, customers – to contribute to our content program. Leverage the latest technology to assist with content creation, SEO optimization, and data analysis. Partner closely with the SEO team and regularly review scaled content for quality. • Journey architect: Build a content journey for merchants throughout the whole lifecycle, from the moment they hear about us to the moment they become a customer • Drive cross-functional revenue initiatives partnering with Sales, Account Management, and Partnerships. Collect needs, ID solutions, and work to translate them into real-world execution

🎯 Requirements

• Minimum 5 years of experience leading content strategy in Ecommerce or B2B SaaS • A data driven mindset with a history of positive results from a content program you’ve run in the past • Exceptional project management skills with a proven ability to prioritize work to produce maximum impact • Deep knowledge of how to execute content outside of the written word – social, podcasts, video, events, etc. • Knowledge of SEO best practices and how to use them in a content program effectively • World-class interpersonal and organizational skills - you are a strategist and a doer at the same time • Strong communication and project management skills • Stellar writing and copywriting skills with samples to show for it