Senior Marketing Analyst

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October 12

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Poseidon Music Ltd

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Media • eCommerce

Poseidon Music Ltd is a unique communications company for the arts, dedicated to connecting independent art to its audience on a vast scale. Operating under the trading name Poseidon Digital and headquartered in the UK, the company has developed a solution called SCALE to help independent art thrive without the need for traditional permissions. Poseidon Music Ltd is part of the Poseidon Media group of companies and has a strong international presence, aiming to support and scale independent art across the globe.

11 - 50 employees

📱 Media

🛍️ eCommerce

📋 Description

• Select, design and implement our complete marketing analytics stack (we're using Snowflake and moving beyond GA4) • Build sophisticated attribution models across multiple platforms, moving beyond Meta's/Google’s native attribution • Lead tool selection and implementation for our entire analytics ecosystem • Provide strategic insights directly to the CMO and senior leadership team • Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience • Drive constant experimentation across multiple markets, demographics, and pricing models • Implement and manage conversion tracking, pixels, and APIs across all marketing platforms • Analyze household income and other demographic data and design market-specific optimizations using our data warehouse and other tools • Implement JavaScript tracking, Google Tag Manager, and data layers across platforms • Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms • Ensure attribution accuracy and data integrity across all marketing touchpoints • Work with our part-time data scientist to translate theoretical insights into practical implementations • Partner closely with our Head of Performance Marketing to optimize campaign performance • Provide actionable insights and recommendations to our media buying and creative teams • Prepare and present weekly reports on outcomes, insights, and recommendations • Be the go-to resource for metrics, reporting, and performance analysis across the organization • Drive continuous improvement initiatives across all marketing functions

🎯 Requirements

• 5+ years in marketing analytics, preferably at high-volume consumer businesses • Deep expertise in JavaScript implementation for marketing tracking and pixel management • Extensive experience with Conversions API setup and management across multiple platforms • Strong understanding of attribution modeling, measurement, and incrementality testing • Proven track record building and implementing marketing analytics infrastructures • Deep data governance and GDPR knowledge • Expert-level JavaScript knowledge for tracking implementation • Proficiency with Google Tag Manager and data layer management • Deep experience with pixels and conversions APIs (Meta, Google, TikTok, etc.) • Comfortable working with data warehouses (Snowflake experience preferred) • Experience with modern analytics platforms (we currently use Plausible, not GA4) • Experience designing and executing A/B testing programs at scale • Strong statistical knowledge for experiment design and analysis • Ability to translate complex data into actionable business insights • Experience presenting findings and recommendations to senior leadership • Track record of driving measurable improvements through data-driven optimization • SQL and Python experience is a plus • Experience with CDPs, data enrichment platforms, and advanced martech stacks • International marketing analytics experience (we operate across multiple countries) • Experience with ticketing, events, or experiential marketing • An interest in the arts and mission-driven or social impact organizations • Experience building analytics teams and processes from scratch

🏖️ Benefits

• Competitive base salary plus performance-based commission tied to company success • The chance to drive real social change through entertainment • Unique opportunity to build a complete marketing analytics infrastructure from the ground up • Work with a passionate, high-performing international team spread across 12 countries • Direct access to senior leadership and high-impact strategic projects • Equity and career progression opportunities as we continue our growth journey • Fully remote work, fully flexi-time • A kind, supportive company culture we're very proud of • Up to 35 days of Paid Time Off per year