Associate Media Director, Programmatic

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Drive performance, strategy, and account growth for major multi-channel paid media clients. • Own media strategy, planning, execution, analysis, and reporting for designated accounts. • Lead internal, client, and new-prospect pitch meetings as a programmatic subject matter expert. • Manage end-to-end strategic oversight of paid media accounts and meet pacing and KPI requirements. • Own project ideation, roadmapping, testing, and campaign strategy. • Manage and develop a team of 2–3 Media Supervisors, including delegation, coaching, and performance evaluation. • Partner with Client Service Managers and the Group Media Director to identify client goals and efficiency requirements. • Increase billing and channel support for existing accounts and identify media expansion opportunities. • Develop programmatic vendor relationships, playbooks, and strategies across CTV, OLV, display, and native channels. • Serve as the primary internal and external contact and escalation point for owned accounts. • Generate reports, write insights, and communicate performance to clients. • Maintain and optimize accounts, including structure, bidding, conversion types, and copy. • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion. • Test, verify, and improve full-funnel campaign structures. • Help develop effective uses of AI tools to streamline workflows and improve performance.

🎯 Requirements

• 6–8+ years of paid media experience • Experience managing multiple paid media accounts with monthly budgets of $300K–$3MM • Experience developing paid media strategy, project roadmaps, media plans, competitive research, testing, and measurement frameworks across multiple channels • Extensive campaign management and strategy experience in programmatic advertising and Meta Ads • Google Ads experience preferred, including Search, PMAX, Demand Gen, YouTube, and Video • Familiarity with multiple programmatic DSPs, including managed-service and self-service platforms, preferred • Familiarity with related DMPs and data partners • Experience with full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement • Experience with Google Analytics, GTM, conversion, and optimization strategy; GA4 knowledge a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish creative testing cadences • Client relationship management and reporting-insights experience • Team management, delegation, and team-development experience • Advanced proficiency in spoken and written English required • Ability to work US time zone hours required

🏖️ Benefits

• Equal Opportunity Employer • Remote work arrangement • US time zone working hours • Diversity and inclusion-focused workplace culture