Associate Media Director – Programmatic

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Drive performance, strategy, and account growth for major multi-channel paid media clients • Own paid media strategy, planning, execution, analysis, and reporting • Lead internal, client, and pitch meetings as the programmatic subject matter expert • Manage and provide strategic oversight for designated paid media accounts • Meet pacing and KPI requirements and improve performance expectations • Own project ideation, roadmapping, testing, and campaign strategy • Manage 2–3 Media Supervisors, including delegation, skill development, performance evaluation, and team development • Partner with Client Service Managers and the Group Media Director to identify client goals, priorities, and efficiency requirements • Increase billing and channel support for existing accounts and propose media expansion opportunities • Develop programmatic vendor relationships, playbooks, and strategies across CTV, OLV, display, and native channels • Serve as the primary internal and external contact and escalation point for owned accounts • Generate reports, write insights, and communicate with clients • Maintain and optimize accounts, including structural updates, bidding methodologies, conversion types, and copy revisions • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Test, verify, and improve full-funnel campaign structures • Help develop effective use of AI tools to streamline workflows and improve performance

🎯 Requirements

• 6–8+ years of Paid Media experience • Experience managing multiple paid media accounts with monthly budgets of $300K–$3MM • Experience developing paid media strategy, project road maps, media plans, competitive research, testing, and measurement frameworks across multiple channels • Extensive campaign management and strategy experience in Programmatic advertising and Meta Ads • Experience with Google advertising platforms, including Search, PMAX, Demand Gen, YouTube, and Video, preferred • Familiarity with multiple programmatic DSPs, including managed-service and self-service platforms, preferred • Familiarity with related DMPs and data partners • Experience with full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement • Experience with Google Analytics, GTM, conversion strategy, and optimization; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence • Client relationship management experience, including reporting insights and optimizing toward client business goals • Team management, delegation, and development experience • Advanced spoken and written English proficiency required • Ability to work US time zone hours • Ability to manage KPIs including budget pacing, conversion goals, and timely deliverables