Creative Strategist, B2B

🔥 1 hour ago

🌐 Argentina, Brazil, +4 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 14%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead paid social creative strategy for 8–10 clients • Use data insights, consumer research, and brand research to design high-performing creative assets • Collaborate with internal departments and roles • Maintain client communications and sentiment • Develop client rapport and explain Power Digital processes • Research client brands, competitors, and industry trends • Audit accounts, identify winning ads, present data, and establish hypotheses and testing strategies through monthly roadmaps • Write consumer-centric direct-response copy and messaging strategies • Manage production requests and output using Asana • Review video and image assets and provide actionable feedback to editors • Lead internal creative team syncs and brainstorms • Serve as client point of contact for creative strategy • Manage scope of edits, reshoots, and deliverables • Push back on timelines, scope, feedback, and direction to drive performance • Employ AI technologies to optimize business processes • Use Power Digital’s Nova ecosystem • Maintain KPIs including 5% or lower client churn, 8–10 mid-level clients, and $22,000 RPE

🎯 Requirements

• Proficiency with Meta Ads Manager and/or similar performance data tools such as TikTok, YouTube, and Pinterest • Technical skill in pulling and using creative performance data to analyze trends and insights and inform creative roadmaps • Understanding of best practices for performance-driven creative and ability to apply these insights • Ability to write effective ad copy, structure a script, and oversee execution with corresponding visuals • Ability to communicate and collaborate with clients, production, and post-production teams • Ability to generate strong campaign results through top-performing creative

🏖️ Benefits

• Equal Opportunity Employer • People-first culture valuing diversity and inclusion • AI-enabled tools and proprietary technology to support work • Talent pool consideration for present and future opportunities

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