Data Operations Lead, B2B

🔥 16 hours ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟠 Senior

⚙️ Operations

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own the end-to-end data onboarding experience for B2B and Lead Gen clients from scoping through integration validation and measurement readiness • Lead structured data intake sessions covering lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and attribution nuances • Coordinate B2B and Lead Gen data pipelines across Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, Demandbase, CallRail, and Unbounce • Own ingestion and normalization of unstructured lead data sources using AI-assisted schema mapping and data extraction where applicable • Validate integrations and pipeline data before handoff to analytics engineering • Maintain integration documentation for each client • Join sales calls and pitch meetings for large B2B and Lead Gen prospects • Conduct pre-signature data audits and identify data quality, attribution, integration, and custom data requirements • Partner with the Appraisal team to scope data complexity into deal pricing and produce pre-sales data profiles • Support Measurement team data readiness requirements for B2B and Lead Gen MMM programs • Prepare and reconcile lead volume, qualified pipeline, and closed revenue data for pipeline-focused measurement models • Serve as the B2B and Lead Gen data subject matter expert for incrementality and attribution programs • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem as it relates to the department

🎯 Requirements

• Advanced proficiency in spoken and written English • 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities • Deep hands-on experience with B2B and Lead Gen data ecosystems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase • Experience handling unstructured and non-standard lead data ingestion, including CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines • Solid SQL skills and hands-on Snowflake experience • Ability to write queries, validate data, and troubleshoot without engineering support for day-to-day tasks • Comfort in client-facing settings, including sales conversations and requirements gathering from non-technical marketing stakeholders • Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization • Familiarity with ETL tools such as Fivetran and Funnel and with data pipeline concepts

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion-focused workplace • AI-enabled tools and proprietary technology ecosystem (Omega, Iris, Nova) used to enhance work processes