Paid Social Media Supervisor, Healthcare

November 19

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Successful end to end management & strategic oversight of designated paid media accounts. • Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. • Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. • Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets. • Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. • Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. • Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings. • Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts. • Responsible for generating reporting, writing insights & communicating with the client for designated accounts. • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions. • Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed. • Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives). • Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). • Responsible for continual testing, verification & improvement of full-funnel structures.

🎯 Requirements

• 6-10+ years of Paid Media experience • Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month. • Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels. • Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus). • Experience with full funnel strategy, video, lead generation. • Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus). • Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence. • Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals. • Team management experience.

🏖️ Benefits

• Diversity in backgrounds and experiences • Strong emphasis on culture • Best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.