Paid Social Strategist

🕒 April 1

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• We’re looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management. • Experience in TikTok and Meta Ads platforms is a must! • Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. • You will lead and execute upon a paid social strategy that helps reach a business' overarching goals and work closely to optimize strategies for our TikTok clients. • You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborating with the creative, organic, and influencer/partnerships teams to ensure we are best-in-class across the channel.

🎯 Requirements

• 1-2 years of digital marketing; Agency experience a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid social strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills.

🏖️ Benefits

• Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. • We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. • Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity.