Paid Social Strategist

🕒 April 1

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Full ownership and execution of performance marketing via paid social platforms • Effectively executing builds and production A-Z with redundancy across channels • Lead execution of optimizations concerning performance improvements relative to goals • Effectively own strategic communication internally and externally for clients and client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable) • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social • Full understanding of the eCommerce model and basic lead gen strategies • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Execute performance reporting A-Z with excellent presentation creation capabilities • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written) • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Present forward-thinking plans and execute to drive business results • Operating as an effective member of the team for both department and account teams • Contributing to a constructive and effective work environment in line with PD core values • Actively participate in the growth and development of junior talent where applicable • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Requirements

• 1-2 years of digital marketing; Agency experience a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid social strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills

🏖️ Benefits

• Health insurance • 401(k) matching • Professional development opportunities • Flexible work arrangements